A local concert venue wants to open its turnstiles a little wider and play a little longer.
Innsbrook After Hours, an outdoor concert series in western Henrico, is asking the county for permission to expand its attendance capacity from 6,500 to 8,500 and allow shows to end at 10 p.m. on non-school nights – a half hour later than current permitting allows.
Larry Creeger, who has run the venue with his son Matthew since 2013, said many bands want to play venues with capacities between 7,500 and 9,000. He said being able to handle only a maximum of 6,500 has hindered business.
“We have the opportunity to bring in larger acts because the larger volume (of ticket sales) can pay for larger groups,” he said.
The Innsbrook Foundation submitted the request to the county on behalf of the concert series, which is in its third decade. The foundation has an agreement to use the venue’s five acres from Highwoods Properties, which owns the land and much of the surrounding Innsbrook properties.
The county Board of Supervisors plans to hold a public hearing March 8 to consider the permit application.
Creeger hopes to sell more than 100,000 tickets during the venue’s 2016 season. Last year, more than 80,000 people attended Innsbrook After Hours, with an average attendance per show of 3,583.
This year’s concert series begins in May and will host more than 24 shows. The full 2016 lineup has not been announced. Country act The Band Perry is scheduled to perform June 24.