The Pitch: Marketing and advertising news for 8.9.16

Impression Marketing has been enlisted by Chesterfield County communities Chesdin Landing and Summer Lake to provide strategy and ongoing digital marketing services, including updates to their websites. Agency co-owner Anne Moss Rogers was recognized by the Richmond chapter of the American Marketing Association as volunteer of the year, receiving the chapter’s 2016 Candlestick award.

Studio Center received 17 awards in the 2016 Telly Awards. The studio was honored for projects produced for more than a dozen clients, including locally based Better Housing Coalition, Elephant Insurance and Goodwill Virginia. The company also won an award for a behind-the-scenes video for Barbasol/Jurrasic World.

Red Orange Studio has picked up The Mom Complex as a retainer client. The studio is creating a new brand and website for locally based, and it is working on infographic videos for Virginia Beach-based Optima Health and Richmond-based Virginia Manufacturers Association.

Red Orange launched new websites for North Carolina Retirement Systems and locally based MG Law and Taxing Authority Consulting Services. The studio is producing an annual report and patient guide handbook for Williamsburg-based Sentara Heart Hospital, and its startup division Slice has picked up local businesses C. Alexander’s Cleaners and Asurest as clients.

HeliumStudio developed a website for the State Election Law eBenchbook, a joint venture of William & Mary Law School and the National Center for State Courts. The website contains the complete state election codes and explanatory annotations for Virginia, Colorado and Florida, with more states intended to be added in the future.


The HeliumStudio fundraising campaign for Southeastern Guide Dogs features 50 sculptures throughout St. Petersburg.

HeliumStudio also launched a fundraising mini-website for Southeastern Guide Dogs, a Florida-based nonprofit. The campaign features 50 hand-painted dog sculptures that are on display throughout the St. Petersburg region. Users will vote for their favorite statues via an online donation system.

Think has been retained by RiskSpan, a Vienna-based analytics company, for a second year of services. Creative work will continue to focus on the design and user experience for both the company’s website and desktop database app, as well as brand development, print and presentation materials.

Think has also been retained by Glen Allen-based Witte Home Solutions for branding and marketing services. The interior and exterior remodeling firm will receive marketing services including social media and online content strategy.


Charles Ryan Associates redesigned the Culpeper Tourism & Visitors Center website.

Charles Ryan Associates redesigned the Culpeper Tourism & Visitors Center website. The updated user interface allows visitors to learn more about and search for local shops and businesses, restaurants, hotels and events in Culpeper. CRA also created a trip planner on the site that provides recommendations of things to do and see in the town based on interests selected by the site user.

Madison+Main will be working with Swaders Sports Park to help the Prince George-based outdoor sports park develop its brand and marketing strategy. The agency also welcomed Kent Jennings Brockwell to its team as a communications manager. He was previously with Allianz Worldwide Partners.


Eugene, a weight loss DNA kit, is Evergib’s first international client.

Evergib launched its first creative work for an international client: United Kingdom-based Eugene, a weight loss DNA testing kit. Services included brand strategy, messaging, packaging, collateral, an e-commerce website and logo branding, design and development.

The Martin Agency launched a pro bono campaign for Donate Life America. The campaign, which aims to increase organ donations among millennial males, includes an online video, a mural on a side of The Broadberry in Richmond, and billboards and bus wraps in a few select markets.

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