The Pitch: Advertising and marketing news for 9.13.16

Left+Right is designing and building the beta version of Rent Llama's website, which launches later this year.

Left+Right is designing and building the beta version of Rent Llama’s website, which launches later this year.

Left+Right created the name, logo and overall branding for Rent Llama, a local startup that describes itself as “the Airbnb of stuff.” The agency is in the process of designing and building the beta version of the company’s website, which launches later this year.

West Cary Group designed and launched a new content-focused website called “Together With U” for client Union Bank & Trust. The site compiles content about Union’s community involvements, such as its partnership with Virginia Tech Athletics on naming rights for its new baseball stadium.

Free Agents Marketing has hired Lindsey Durfee as an account executive in its Norfolk office and Rebecca Robertson as a digital coordinator in its Richmond office. Durfee, previously with Madison+Main, will provide strategic guidance and account management support for clients in the Hampton Roads area. Robertson will provide support for digital projects for clients and public relations support.

Addison Clark retained Ready Reef Inc. as a client. The company constructs biogenic reef structures that protect the Chesapeake Bay from erosion while replenishing the oyster supply. Addison Clark will be building a new website for the company and providing other ongoing marketing services.

Addison Clark also launched a new website for client Dyer Immigration Law Group, a Virginia law firm with offices in Richmond and Fredericksburg that focuses on immigration, deportation defense and citizenship law. The new mobile-responsive website includes Spanish and English versions for Dyer’s multilingual client base.

Commonwealth Partnerships won two awards in the 25th annual National Mature Media Awards, which recognizes marketing and communications designed and produced for older adults. The firm received a Silver Award for securing a featured editorial placement with The Washington Post for Commonwealth Assisted Living in Christiansburg, and a Bronze Award for its PR campaign promoting veterans who live at Commonwealth’s communities in Virginia.

The Central Virginia Regional Multiple Listing Service's posters, developed with Punch, for its "RVA Guides" promotional series.

The Central Virginia Regional Multiple Listing Service’s posters, developed with Punch, for its “RVA Guides” promotional series.

The Central Virginia Regional Multiple Listing Service released the final round of posters it developed with Punch for its “RVA Guides” promotional series. The vintage-style travel posters, part of a brand-strengthening marketing campaign, feature depictions of such scenes as Libby Hill Park and a film shoot in Petersburg. The full series of nine posters can be downloaded for free at WeAreTheR.com.

Banners celebrating the VCU Brandcenter’s 20th anniversary have been posted on its building at 103 S. Jefferson St. The banners face Cary Street and Canal Street and include a logo and the tagline: “Celebrating 20 years of creative problem-solving.”

Torx Media launched GroZoneTracker, a web application developed for Virginia Tech, and a newly refreshed homepage for Iota Solutions, a higher education training platform. The agency is working with Farmville Downtown Partnership to build a new directory website that will launch ahead of the Vice Presidential Debate at Longwood University on Oct. 4. It is also working on a new website design for Ameritone, a Richmond-based security system supplier, and a refresh of Counseling Alliance of Virginia’s website.

The banners face Cary Street and Canal Street, and include the tagline: "Celebrating 20 years of creative problem-solving."

The banners face Cary Street and Canal Street, and include the tagline: “Celebrating 20 years of creative problem-solving.”

Randall Branding hired three new employees. Natalie Scavuzzo, a William and Mary graduate, and Kate Fallon, a graduate of the University of Missouri School of Journalism, were hired as account managers. They join Megan Herron, who was hired as a designer.

New clients include Ecstatic Labs, a local software company that is receiving a new brand and look, and Sabot at Stony Point, a Richmond school that is receiving website design and development. Randall is also doing naming and logo work for The Monument Companies’ new residential community at the former GRTC bus depot space, logo and branding work for consulting group Invictus Advisors and cutting board brand Sporting Wood; and brand work for Richmond Public Schools and Virginia Premier Health.

POSTED IN BizSense Pro, News, The Pitch

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