With wedding season around the corner, a new bridal shop said yes to a vacant storefront in Midlothian.
Sixpence Bridal Boutique opened last month in the Midlothian Village Square shopping center, just off Midlothian Turnpike. The two-story, 1,500-square-foot shop sits at 13823-B Village Place Drive.
Owner Sally Kelley has worked for a big box bridal store in the past, and most recently worked in marketing. She said that experience led her to chase the dream of her own shop. With most of Richmond’s bridal shops downtown or in the West End, Kelley said she felt like Midlothian was a good location.
“It’s always been a dream, but was only that: A dream. I left a great job in market research to go for it,” Kelley said. “I knew what to look for in the market and area. That experience has been a blessing.”
Sixpence’s wedding gowns range from $1,100 to $3,200. It also carries prom dresses and dresses for bridal parties. Ten percent of prom dress sales at Sixpence will go back to area high schools, and Kelley said the girls who buy the dresses pick which club or program it goes to.
Kelley said she aims to carry locally made groomsmen and bridesmaid gifts.
Sixpence carries dresses from designers as far as Spain, Australia and Asia, but Kelley said a point of emphasis for service at Sixpence is community.
“I want to work with a lot of local businesses, especially female business owners,” she said. Sixpence has pricing perks for its shared customers with Megan Garrison, a local wedding photographer, and Jahee Kwon, a local seamstress who specializes in wedding gowns.
Sixpence had a soft opening scheduled for the first weekend of January, but the snowfall made for a hectic launch.
“I actually had two brave brides come out in the snow,” she said, adding that one of those women became Sixpence’s first bride.
The shop’s storefront is managed by CBRE, and formerly housed It’s Simply Divine, a women’s clothing store. Sixpence Bridal Boutique is privately funded, with Kelley as the only full-time employee. She may add a few part-time workers by spring.
“I want it to be a very personalized experience. I want my brides to feel pampered through the whole experience,” Kelley said. “It’s cool to work where people are so happy. Even stressed brides are happy at the end of the day.”
Correction: An earlier version of this story incorrectly reported the name of Midlothian Village Square shopping center as Village Place. The story has been updated.