The Pitch: Advertising and marketing news for 3.14.17

Addison Clark was hired as agency on record for ACF Environmental, a sustainable construction product distributor and manufacturer. The agency will handle search engine optimization, pay-per-click advertising and website management for the company’s three websites.

Flatland Creative’s campaign for Chesapeake Bank, “It’s All About Community,” won a bronze Telly for local broadcast campaign. The campaign’s three spots were produced, directed and animated at Studio Flatland. Kilmarnock-based agency Open Door Communications developed the campaign with local creative director Carolyn McGeorge and writer Andy Ellis of North Carolina-based Ellis & Others 2.

The Hodges Partnership signed on three new clients. ST Tissue, a Franklin-based mill that produces recycled, post-consumer content napkins and towels, has engaged the firm to work on statewide and national media relations. Venebio, a life science research consultancy, selected the firm to assist with strategic communications and content marketing.

Hodges also is working with The Boathouse family of restaurants, including its three Boathouse locations, Casa del Barco and Dinner in the Field, on media relations, influencer outreach and content marketing.

Workshop Digital, in partnership with The Martin Agency, is managing digital marketing for Land O’Lakes as part of an expanded, multi-channel marketing strategy for the national brand.

Park Group created 3-D animated videos for health food company Health Warrior.

Park Group created 3-D animated videos for health food company Health Warrior.

Workshop Digital and Co+Lab recently partnered for a site relaunch for KidMed, a Virginia-based pediatric urgent care practice. Workshop Digital provided search engine optimization support, and Co+Lab led site design and development.

Park Group teamed up with Work Labs to create four 3-D animated videos for local health food company Health Warrior. The 15-second videos feature the company’s protein and chia bars weightlifting, running a marathon and performing wind sprints and yoga poses.

Park Group and sister company Juicy Films have been filming and editing multiple videos for Audi USA. They most recently wrapped a 12-day shoot featuring the Audi Q5 in various locations in California. They also teamed up with Virginia Beach ad agency BCF and Virginia Tourism for the office’s new spring campaign, “I Love This,” which is filming around Virginia. The campaign includes a currently airing TV spot and a longer 60-second version that will be posted on the Virginia.org website and social media channels.

Dominion Payroll, formerly Dominion Payroll Services, launched a new brand identity with a new logo, colors and typography targeted to digital platforms. Developed by Dominion’s in-house marketing team, the brand program will be implemented throughout the year and is intended to signify the company’s growth and innovation over its 15-year history.

PadillaCRT promoted Blake Mirzayan from assistant account executive to account executive in its Richmond office.

Madison+Main created a new website for Auxo Medical, a refurbished medical equipment supplier in Richmond. The site includes a login portal for customers to view and update account information and check equipment and service order statuses. Customers can also browse company inventory and access product information. Other features include a blog and mobile technology compatibility.

Torx partnered with Randall Branding to create a new brand identity and website for Midlothian-based custom homebuilder Ray A Williams Homes. The site emphasizes imagery to showcase the builder’s work and features an interactive home selection tool that allows users to select a home model based on price, square footage and number of bedrooms. Torx also launched a brand refresh for Counseling Alliance of Virginia, updating its website’s color palette and page layout.

Randall Branding also has been working with Proxios, a local IT business. The agency developed a design that debuted in an animated invitation and on two landing pages promoting an immersion event. New clients for the agency include Timmons Group, Continental Underwriters, Roanoke-based Virginia Premier Medical Home, Brain Injury Association of Virginia, and Florida-based Rezilir Health.

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