The Pitch: Advertising and marketing news for 4.25.17

Co+Lab was awarded at the Richmond Show for web design work for Visual Arts Center of Richmond.

Co+Lab was awarded at the Richmond Show for web design work for The Visual Arts Center of Richmond.

Torx picked up Sheltering Arms Physical Rehabilitation Centers as a client. The firm will be working with the Richmond healthcare system to redesign its website.

OFD Consulting launched OFD Collective, a PR education membership program specific to the wedding industry. The firm worked locally with 28 Media, 903 Creative and Workshop Digital over the last year to develop the program and website, intended as a wedding content resource for editors.

Co+Lab was awarded three silver cannonballs and one bronze at this year’s Richmond Show. The silvers recognized web design work for The Visual Arts Center of Richmond, local architecture firm Visible Proof and Washington, D.C.-based law firm Bookoff McAndrews. The bronze was for work for Glen Allen-based wine wholesaler The Winebow Group.

Red Orange Studio hired Haley Hollenbach as a senior designer. She was previously with St. Catherine’s School’s internal marketing team. Senior designer Kristy May was promoted to art director.

Red Orange recently launched an interactive video tool for Optima Health and printed marketing material for West Creek Financial. It completed six product sales tools for TredegarFilms Corp., and production is underway for its 16th issue design for Richmond Weddings Magazine. The studio’s small business division, Slice, is working on new brand initiatives for Enrichmond Foundation and 10 local startups, including Parson Law and Dogwood Tiny Homes.

Evergib will be rebranding Liberation Veteran Services, a Richmond nonprofit offering resources and care to homeless veterans. The rebrand is set to launch this summer.

River City Consulting was contracted by Taylor & Parrish Construction to produce a video documentary for a recently completed addition to Mount Vernon Baptist Church. The project documents the building’s sound, video and broadcast functions and mechanics to serve as a reference for future building maintenance.

River City partnered locally with Creative Marketing Group on a rebranding and marketing project for Hom Inc., a Richmond-based custom builder. Work included research and development on a new brand identity and strategy, as well as implementation of a new website, marketing materials and ongoing support.

Initiate-it gained a new client: Next Day Floors, a Maryland-based regional flooring retailer. Work included transitioning the company to a digital-first marketing strategy, including paid search and social media and programmatic display.

93 Octane received a GRACRE Award for its office on East Grace Street.

93 Octane received a GRACRE Award for its office on East Grace Street.

Visual Appeal completed marketing materials for the 26th annual Small Business Opportunity Fair for the University of Florida. It collaborated locally with Indispensable Marketing on a website refresh and relaunch for 21st Century Expo Group, a national event management company. The firm also designed ads for Florida-based Vacation Village Resorts and Affiliates that will appear in upcoming editions of Endless Vacation magazine.

93 Octane completed a brand refresh for Florida-based investment software firm DynaLogic. Work included a new name, logo, corporate identity and tagline, and the agency collaborated with local writer Kurt Steinbock to develop a company website.

The agency’s campaign video for St. Joseph’s Villa, “Rise Up,” has been selected for a Virginia Public Relations Award. The video was produced in conjunction with Sprocket Media Works. 93 Octane also received the 2017 GRACRE Award for best multifamily mixed-use space for its office on East Grace Street.

Release the Hounds launched a website for client DSD Partners, a Midlothian-based marketing firm. The agency, which survived a car crashing into its office this month without any injuries, also designed a new logo and brand colors for local law firm Meyer, Baldwin, Long & Moore.

Ndp designed a print ad and digital billboard for VCU Health recognizing its Hume-Lee Transplant Center’s 60th anniversary and April as Donate Life month. As part of the campaign, messages saying “Donate Life” appear on digital billboards throughout the city each time the center receives an organ donation.

Ndp designed a print ad and digital billboard for VCU Health.

Ndp designed a print ad and digital billboard for VCU Health.

Dotted Line Collaborations developed the name, tagline and brand identity system for a new brand identity for the Innovation Council of Virginia Biotechnology Research Park. The agency combined creative work with insights from focus groups and interviews to launch the rebrand, which included the tagline: “Activation Capital: From Start to Phenomenal.” Dotted Line also took home a cannonball award at this year’s Richmond Show for the website it designed for Virginia Women’s Center.

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