The Pitch: Advertising and marketing news for 12.26.17

Franklin Street Marketing produced a series of TV ads for CHI Memorial Hospital in Chattanooga, Tennessee. Highlighting the hospital’s cardiac and cancer programs, the 30- and 60-second spots feature excerpts of interviews with doctors with the goal of presenting their humanity to patients.

Response Marketing Group added four new clients. Its Seattle office will be creating a direct mail campaign for AAA of Colorado that is set to launch in early 2018. St. Regis Hotels & Resorts was added to its client list, expanding RMG’s relationship with the Marriott Hotel Brands division of Marriott International. Work will include customer segmentation, persona development and strategic marketing for the 41 St. Regis properties around the world.

Richmond-based Resort Hotel Association has enlisted RMG to support its Kindred Marketing Group’s member e-newsletter program. Work will include providing content and best practice sharing for their communication team. RMG has also picked up Manorhouse Assisted Living & Memory Care as a client. The firm worked this summer on brand development for the launch of Manorhouse Richmond on North Gayton Road. Work included a new website, direct mail, email and a geo-targeted display campaign.

Native Collaboration launched a website for Spark Product Development.

Native Collaboration launched a website for Spark Product Development, a Henrico-based product design firm. The site is designed to showcase the firm’s services and portfolio in conjunction with its 20th anniversary.

Addison Clark was hired by local HVAC company Virginia Climate. Work will include a paid advertising campaign to support recent rebranding efforts. Addison Clark was also hired by AppleGate Recovery, an outpatient recovery program for people struggling with opiate addiction. Work will include social media marketing management and search engine optimization.

Creative Visual Design launched a new website for KBS, a local engineering firm.

Madison+Main picked up Commonwealth Dentistry as a ​client. The firm will be helping the dental practice with brand and marketing consultation, marketing plan development and a website project.

The Martin Agency was hired by Virginia Tourism Corp.

The Martin Agency was hired by Virginia Tourism Corp., winning a competitive bid for the 18-month, multimillion-dollar contract. The contract covers all creative and paid media work for the state tourism office, which the agency last worked with in 1969 on its “Virginia is for Lovers” slogan.

Think designed a new website for local curated gift company Gifted as part of its winter brand launch. Additional work included logo design and a business identity system. Think was also hired by Manakin Farms to design a holiday promotion for the real estate firm’s shareholders.

Red Orange Studio launched a new website for client West Creek Financial, a Glen Allen-based financing company.

Co+Lab designed and built a new website for Virginia Association of Realtors. The site gives association members access to forms, news and event listings. It also features an interactive map for locating and contacting members.

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