The Pitch: Advertising and marketing news for 1.9.18

TFB Agency signed a lease for an office at 1901 E. Franklin St. in Shockoe Bottom. The agency also added three new clients:, a locally based exercise program; Clementine Group, which owns Carytown shops Clementine, Clover, Ashby and recent pop-up Made; and local spa chain Glow Med Spa.

Franklin Street hired Britt Smith as digital account planner. His work experience includes web-based strategy, brand management and user experience for national, local and nonprofit clients.

Haleigh Lader

Haleigh Lader

Madison+Main hired Haleigh Lader as a client services coordinator. The recent VCU grad was previously an account management intern for the firm for two consecutive semesters.

Addison Clark launched a mobile-friendly website for Virginia Retail Federation, a statewide retail advocacy organization. The site was designed to help increase membership, encourage donations and provide resources for retailers.

Commonwealth Partnerships picked up three new clients. The firm is assisting Harbor’s Edge, a Norfolk-based life care community, with social media, PR and reputation management services. Richmond-based Glavé & Holmes Architecture retained the firm to assist with PR for its 50-year retrospective exhibition at The Branch Museum. And Tennessee-based Bristol Development Group retained the firm to assist with PR for its 2000 West Creek apartment development in Goochland.

think posters

Think created posters for Aurora Title’s client appreciation event.

Think was hired by Aurora Title, a Henrico-based title insurance company, to create an email campaign and set of posters for a client appreciation event. The firm picked up local blog Tiramisu For Breakfast as a client. Work will include brand strategy and creative services. Think was also hired by MBM Marketing to design the 2017 Annual Report and a brochure and newsletter for Covenant Woods, a nonprofit retirement community in Hanover County.

HeliumStudio created a new website for LeafSpring School, an early childhood education company in Glen Allen formerly named Rainbow Station. The project was a collaboration with Randall Branding, which created the company’s new branding and identity system. HeliumStudio also launched a website for Republic Business Credit, a New Orleans-based commercial finance company. Work included a new logo design and identity system.

Relish Creative Communications was hired by Merlinio, a Henrico-based digital auto insurance platform.

Colab developed a website for law firm Sands Anderson. Colab designed the site to complement marketing efforts attached to the firm’s 175th anniversary.

Spang TV promoted Jordan Rodericks from senior producer to director. Rodericks recently wrapped work for Bon Secours and is in pre-production on a commercial for Lumber Liquidators. Spang closed out 2017 with broadcast and web work for Purina and Discover Card and a video for Virginia Tourism called “An Oyster State of Mind,” in which New Yorkers are introduced to oysters from Virginia.

Red Orange Studio picked up work from three clients. The firm will be working on internal cultural signage for Hilldrup, a Richmond-based moving and storage company. It won a rebrand and website project with Henrico-based wealth management firm Equity Concepts. And it is signed on to provide marketing and design services for local nonprofit Enrichmond Foundation.

Clocktower Realty Group released its first TV commercial. The 30-second spot premiered over the weekend during the NCAA FCS championship game between JMU and North Dakota State and aired again during an NFL playoff game on ESPN. The spot was produced by Orange County-based Tri21 Media.

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