The Pitch: Advertising and marketing news for 2.13.18

Think was retained by Henrico-based Private Stock Cigar & Wine Co. for a brand redesign to include an updated logo, brand identity system, social media, and interior and exterior signage. Think is also working with Collegiate School to design and produce the spring issue of its quarterly magazine Spark.

Elevation created a digital campaign for The Spice Hunter.

Elevation created a digital campaign for The Spice Hunter, a subsidiary of Richmond-based C.F. Sauer Co. Using the tagline “Hack the Rack,” the campaign is running until March and includes display banners, pre-roll and other content running on targeted media outlets.

Elevation also produced a marketing campaign for Virginia Tourism Corp. called “Crush Friday.”

Launched in conjunction with U.S. Travel’s “Project: Time Off” and National Plan for Vacation Day, the campaign includes a landing page, video, radio spots, banner ads and direct mail promotion as part of an effort to encourage people to take a Friday off and “crush” it. The campaign was conceptualized by students at the Brandcenter.

TribleWork launched a website for Iron Bow Technologies, a Northern Virginia-based IT firm.

The Martin Agency was hired by GolfNow, part of NBC Sports Group and managed by Golf Channel, for a consumer and business-to-business project to include strategic planning, broadcast, digital and social. Work has included four videos depicting cautionary tales of golfers who aren’t golfing, with the tagline, “Why golf later when you can GolfNow?” The first spot premiered during NBC’s Super Bowl pre-game programming Feb. 4.

Martin also released six pre-roll ads for Geico. Called “Interrupt-a-palooza,” the 15-second ads continue in the tradition of past Geico pre-roll campaigns such as “Unskippable” and “Fast Forward.”

Brad Armstrong was named interim executive director of the Brandcenter as the school continues its search for a permanent replacement for Helayne Spivak, who is departing in June and focusing on special projects. Don Just, who had been sharing leadership duties with Spivak as managing director, is no longer serving in that role and back teaching full time.

Armstrong, a 35-year industry vet and former partner at The Martin Agency, serves as an adjunct professor for the Brandcenter and is president of consulting firm Armstrong Partners. He started as interim director Feb. 1.

More than a dozen Brandcenter alums worked on spots that aired during the Super Bowl this year: Alex Ledford and NJ Placentra (Bud Light, Wieden + Kennedy NY), David Canavan (Pringles, Grey NY), Adam Calvert (E-Trade, MullenLowe Boston), Husayn Raza (T-Mobile, Laundry Service), Allison Hayes (Jack Links Jerky, Carmichael Lynch Minneapolis), Tim Anderson (Hyundai, Innocean LA), Richard Beahm and Marc d’Avignon (Toyota, Saatchi & Saatchi LA), Chris Colliton and Kevin Weir (Tourism Australia, Droga5), and Jordan Eakin and David Sloan (Blacture, McKinney). Spots by Matt Meszaros and Lauren Albee (Starbucks, 72andSunny LA) and Stasean Ridley (Bravo network, Zambezi) ran during pre-game.

Profound Productions’ Brian Godsey during a Christian Siriano shoot.

Profound Productions was hired by fashion designer Christian Siriano to cover his 10-year anniversary at New York Fashion Week. Profound’s Brian Godsey previously worked with Siriano on behind-the-scenes video projects.

The Mom Complex promoted Lauren Fitzgerald and Julie Walker to partner, Emma Drennan to director of engagement and Jamie Kohler to strategist.

BES Studios completed work on an animated graphics video for Allianz Worldwide Partners, an insurance and asset management company in Glen Allen. The video was for internal use for a company-wide conference. BES was hired by Randall Branding Agency to shoot and produce a fundraising video for United Methodist Family Services.

BES and Studio Flatland worked on a broadcast spot for Chesapeake-based Priority Auto Group. The frame-by-frame animated ad ran locally during the Super Bowl. Davis Agency of Virginia Beach provided script and concept, and BES provided sound design and music. Flatland designed characters, storyboard and animation.

Ndp created a print ad for VCU Health to announce Evans-Haynes Burn Center’s 70th year. The ad was timed around the American Burn Association’s Burn Week Feb. 4-10.

Torx launched a redesigned website for neighbor Siné Irish Pub and is working on website redesigns for local investment advisors Wealthcare Capital Management and new client Capon Springs, a mountain resort in West Virginia.

Addison Clark was hired by Crown Roofing & Gutter Co., a locally owned home improvement contactor. Work will include a mobile responsive website and search engine optimization management.

Colab developed a website for TrialHawk.

Colab developed a website for TrialHawk, a recently launched law firm based in Reston. The responsive site highlights the firm’s founding member’s courtroom experience.

BigTree was hired by Castleburg Brewery. Work will include copywriting, photography, website design and development. BigTree also picked up Dova Pharmaceuticals as a client. The agency will design the North Carolina-based company’s training materials.

Workshop Digital is managing paid digital marketing campaigns for SportsBackers to promote local races and events. The agency was also tapped by Collegiate School to provide an audit of its website’s search engine optimization.

Advertising Club of Richmond held its annual Ad Bowl at BES on Feb. 6. Panelists who critiqued this year’s Super Bowl ads included Douglas Bischoff of BES, Heather Garrett Flores of Parkwood Creative, Joe Eiden of Capital One, Cabell Harris of Work Labs and Chereen Baramki of ndp.

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