The Pitch: Advertising and marketing news for 3.13.18

Five19 Creative received a gold award in the 2018 AVA Digital Awards for its “Practically Unexpected” TV spot for Presbyterian Manors of Mid-America’s Aberdeen Village community. The 30-second spot was recognized in the video production/commercials/ad campaign category.

Zuula collaborated with local branding peers Thinkhaus Design and Helm & Hue on a rebrand that dropped “Consulting” from Zuula’s name. The rebrand included a new logo and website launch.

Park Group and Studio Squared merged to create Tilt. The new creative and production firm is led by Studio Squared’s Ron Carey and is based in Park Group’s Shockoe Slip space at 23 S. 13th St.

Beth Rilee-Kelley is stepping down as president and COO of The Martin Agency after 35 years. Managing directors Chris Mumford and Steve Humble were named president and COO, respectively. Senior VP Carmina Drummond was named chief culture officer, and Brandcenter grad Jerry Hoak was named executive creative director.

Martin released the latest installment of its “Count On” campaign for Geico. Called “Tip,” the 30-second spot stars McGruff the Crime Dog, the animated mascot of National Crime Prevention Council. Martin also launched “Kangaroo,” a pair of 15- and 30-second spots for Comfort Flex Fit Boxer Briefs. The spots debut March 13 during the NCAA Men’s Division I Basketball Tournament and will air throughout the year.

Martin launched a campaign for new client Sling TV with the release of “We Are Slingers,” a 30-second clip that will run on TV, digital, mobile, social, out-of-home and new media platforms. Martin will manage strategic planning, creative development and production for the live TV streaming service.

C3 Media Lab finished work for four new clients. The firm completed a search engine optimization audit for Carreras Jewelers’ website and provided SEO consulting to Richmond-based Smitherwood Insurance. It’s developing web content for Norfolk-based and working with Pacific Crest Group, a California-based human resources and accounting firm, on a monthly newsletter and online content.

Elevation worked with Cream Studio to develop a brand video for Virginia Credit Union. The 45-second piece features stop-motion animation of different wallets and their contents to illustrate services provided to credit union members. The video will be used online and in social media and internal communications.

Burford Advertising picked up four new clients. The agency is rebranding and creating marketing materials and videos for Benefinder, a Bon Air-based health insurance consultant. It’s working on ad campaign for Tidewater-based Chartway Federal Credit Union, and it’s working on rebrands for Virginia Marble Manufacturers in Lunenburg County and locally based Brass Beds of Virginia.

Colab hired Phil Barbato as a front-end developer and Anika Sarin as a graphic designer. Barbato previously worked at Punch and has more than 15 years of web development experience. Sarin was previously at architecture firm 3north and is a VCU graduate.

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