The Pitch: Advertising and marketing news for 4.24.18

Red Orange Studio’s Slice division picked up four new clients. Local dressmaker Inspired by the Dress will receive an updated brand, marketing materials and website. The division is working with Pinch Hit Partners on a rebrand for Hazzard Electrical of Ashland.

Point Two Consulting, an executive coaching firm in Los Angeles, is working with Slice on a new website. And Knowledge Advisory Group, a data analytics and consulting firm in Mechanicsville, hired Slice for website maintenance, digital marketing and printed marketing material updates.

Addison Clark developed a website for law firm Cawthorn, Deskevich & Gavin.

Addison Clark was hired by Richmond-based law firm Cawthorn, Deskevich & Gavin to develop a new mobile-friendly website and provide ongoing marketing and search-engine optimization.

The agency redesigned the website and is managing SEO for The Focused Group, a Chesterfield-based collections agency, and it launched a mobile-friendly site for Chesterfield-based IT firm Network Data Security Experts.

The King Agency picked up Touchstone Bank as a client. Work will include branding strategy and marketing.

Evergib provided branding and created the concept and manifesto for a video for Startup Virginia. The work was done in collaboration with Lovell Productions, Richmond Region Tourism and ShaveFX.

The Martin Agency released the second installment in its “Slingers” campaign for Sling TV, a 30-second spot called “Game Time.”

Madison+Main is working with Drive Smart Virginia to promote a collaboration with Virginia Tech Athletics using the nonprofit’s ongoing “What’s Your Game Plan?” campaign, which encourages sports fans to choose a sober driver and buckle up.

The campaign launched this month at the April 14 Spring Game and the opening of VT Baseball’s English Field at Union Park. It will be the presenting sponsor of the VT football home opener against William & Mary on Sept. 8, with messaging delivered through brand ambassadors circulating among fans, as well as through game programs, radio spots, stadium signage and social media.

Yogg founder Adam Mead and Norfolk-based Collectornorfolk received two Silver Medal awards from the American Advertising Federation regional and district competitions for a three-minute brand video they collaborated on for Mead’s Land of Adam photography business. They will compete with 14 other district winners in AAF’s national competition.

LRL Racing has been tapped by Florida-based Edgeset Marketing to market video game tournaments for 2050esports, an online gaming organization.

Photographer Anna Williams shot a campaign for Starbucks Plus coffee pods.

Richmond-based photographer Anna Williams shot a campaign for Colorado-based agency Integer for Starbucks Plus coffee pods.

Ndp launched a brand campaign for The Jefferson Hotel.

The campaign presents slogans meant to evoke the hotel’s history and point of view on calling card-style images on its website, social media and displays in the hotel.

Red Maverick Media opened an office in Shockoe Bottom at 104 N. 19th St., sharing a building with landlord Fuel Creative. The Pennsylvania-based firm focuses primarily on political advertising for Republican candidates.

Colab launched a new website for Virginia Physicians for Women. The redesigned site includes a “How may we help you” section and Women’s Health A-Z topic pages. The firm also hired Morgan Witham as chief operating officer. She was previously with Harris Williams & Co.

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