The Pitch: Advertising and marketing news for 7.31.18

Poolhouse announced three new hires. Kayla Alderson is a brand manager, Bess Preddy is a project manager and Taylor MacDonald is a content editor.

Ndp won two Summit Creative Awards: a gold for an oral cancer screening awareness campaign for Advanced Dental Care of Virginia, and a silver for its “Give the Gift of Maymont” campaign for Maymont Foundation.

The King Agency relaunched its ‘McGeorge @Home’ campaign for McGeorge Toyota. Produced by Broadscope Media, the campaign highlights customers’ car-shopping experience using the service from their home or office. Marketing efforts focused on television and included a 60-second online spot.

Elevation promoted Stephanie Cardwell to senior account manager. She was formerly an account manager and joined the agency in 2011. Elevation created a brochure for DuPont made with the company’s Tyvek polyethylene material. The swatch book is part of a campaign that aims to show the material’s versatility.

Hailey Sault picked up five new clients: CareATC, an Oklahoma-based provider of onsite and near-site medical clinics; The Emily Program, a national eating disorder treatment provider; South County Health Alliance, a Minnesota-based health plan; Nemadji Research Corp., a Minnesota-based revenue recovery technology firm; and Rural Wisconsin Health Cooperative, a nonprofit representing 40 acute-care hospitals in Wisconsin.

The Martin Agency hired Kelsey Larus as strategic engagement director. Larus joins vice presidents Marty Ritter and Tina Chamberlain in the agency’s new talent and culture department that reports to chief culture officer Carmina Drummond. Larus previously worked for the Obama administration, the Democratic National Convention and two presidential inaugurations.

Martin hired Tasha Dean as head of integrated content. Dean will lead Martin’s digital production teams, content and production groups, reporting to chief operating officer Steve Humble. She previously worked with TBWA\Chiat\Day New York, TBWA in Canada and Chicago, Canadian agency Taxi, and Air Ambulance in Canada.

Yogg was hired to provide branding for Mariposa County, California. Branding will be based on results of a quantitative research project, demographics analysis and interviews with community leaders. The agency is working with Chesterfield-based Alan Newman Research on the project.

Dotted Line Collaborations hired Christie Hach as account director. The Virginia Tech alum previously worked at Barber Martin Agency and has more than 10 years of experience in the ad industry.

Golden Word established an office in space it is sharing at 221 E. Clay St. The PR firm hired Katherine Sheehan, formerly with The Martin Agency, and Julia Surber, a 2018 VCU grad.

Wildfire was hired to design digital graphics promoting the relaunch of Health Warrior’s Chia Bar and extend work for the rest of the food company’s product line. Wildfire launched websites for Virginia Auto Dealers Association and Greater Richmond New Car Dealer Association. The agency also picked up work for Cyberclean Systems, a building service contractor in the robot services industry that’s doing work at Richmond International Airport and Matoaca High School in Chesterfield.

Randall Branding Agency picked up two new clients: Wolseley Industrial Services and Energy & Process, both subsidiaries of Newport News-based Ferguson Enterprises. Work for Wolseley will include content strategy, a website refresh, presentation materials and other marketing communications. Work for Atlanta-based Energy & Process will include rebranding and developing a new website.

Love Affair’s design for Virginia Museum of History and Culture.

Randall Branding is also implementing a brand refresh for C&F Bank after conducting a brand audit and research earlier this year. Work includes development of an online “brand suitcase” for the bank to implement the brand consistently across its branches.

Love Affair created an exterior experience design for the Virginia Museum of History and Culture, which the agency rebranded earlier this year. The design aims to welcome visitors and educate them on the museum’s World War I exhibit.

Fable was hired for a video project for YMCA of Greater Richmond. The project includes branding videos that will run in different YMCA branches. The agency also provided creative direction for Richmond Police Department’s contribution to the nationwide police lip sync video challenge. The video was shot and produced by Henrico-based New Media Systems.

Initiate-it is developing digital marketing campaigns for Capstone Event Group, a Raleigh-based company that owns and operates running events across the country. The campaigns aim to highlight Capstone’s events and encourage participation.

BES Studios produced a national TV spot for Leidos, a Reston-based IT, engineering and science solutions company. BES handled pre-production, shooting and color phases of the education-themed spot, which features Henrico’s Varina Library and is airing on PBS.

G|FCTR Films completed a national broadcast TV spot for Comcast/NBC Universal and Nextdoor, a social media website based in San Francisco. The film collective worked with Cream Studio on an animated video that is running on the Nextdoor website and EveryBlock app. The 60-second TV spot is running in 40 markets across the country on Comcast Xfinity networks.

Evergib developed a launch campaign for Ocean Resort & Casino in Atlantic City, New Jersey, for SK+G Advertising in Las Vegas. Work included creation of the “Have a Ball” ad campaign for TV, print, digital and out-of-home.

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