The Pitch: Advertising and marketing news for 9.25.18

Barber Martin Agency released its latest campaign for Virginia Lottery. The “Spin on Scratching” campaign includes a 30-second TV spot featuring longtime game show host Wink Martindale hosting a game show in the middle of a convenience store to promote the lottery’s latest scratcher game. The campaign also consists of gas station TV clips, radio, digital and point-of-sale.

Five19 designed a new website for CC Young, a Dallas-based senior living provider. The site includes new photography, expansion renderings and an updated logo that influenced the site’s design. Work also included a new brand package.

288 Sports Group produced two TV spots promoting Lexus of Richmond’s Champions for Charity golf tournament. The spots feature local TV personalities Kristen Luehrs of CBS 6 and Greg Burton of ESPN Richmond driving new Lexus models and were filmed at Independence Golf Club.

Martin’s new campaign is called “LoveShare,” an update on the “Virginia is for Lovers” slogan that Martin created 50 years ago.

Ndp won a Distinction Award from the American Association of Port Authorities for a digital ad campaign it created for the Port of Virginia.

The Martin Agency released its first work for Virginia Tourism Corp. since landing its lead agency account in December. Called “LoveShare,” the campaign features videos that update the “Virginia is for Lovers” slogan that Martin created for the tourism office 50 years ago.

Martin launched a campaign for Timberland Pro called “Always Do. Never Done.” The campaign highlighting tradespeople includes a video and four broadcast spots. The agency also released a video and three supporting clips as part of its “All Together Better” campaign for Land O’Lakes.

Madison+Main finished a rebranding campaign for Virginia Hospital Research & Education Foundation, the nonprofit arm of Virginia Hospital & Healthcare Association that is now named VHHA Foundation.

Local photographer Cade Martin produced images for a campaign by Florida-based Paradise Advertising for Visit Savannah, part of the Savannah Area Chamber of Commerce. The campaign, called “This Isn’t Ordinary. This is Savannah,” is featured on the Visit Savannah website.

Fable opened an office at 10800 Midlothian Turnpike, Suite 152.

An image from Cade Martin’s new tourism campaign called “This Isn’t Ordinary. This is Savannah.”

Addison Clark is providing website management, social media strategy and ongoing marketing analysis for Guided Paths, a locally based behavioral health provider. The agency launched a mobile-responsive website for Family and Cosmetic Dentistry, a Mechanicsville-based dental practice. Work also will include social media management and other marketing services.

Colab hired Tara Rowan as a senior digital project manager. The VCU grad has 10 years of project management experience. Colab also updated FeedMore’s website to reflect new branding.

Think worked with WebStrategies Inc. to redesign St. Joseph’s Villa’s website. Additional work will include new sites for the nonprofit’s affiliates, Brook Road Academy and Sarah Dooley Center for Autism.

Advertising Club of Richmond is accepting applications through Oct. 19 for mentors and mentees for its annual mentorship program. Students and young professionals will be paired one-on-one with an ad professional to provide career advice, recommendations, portfolio reviews and internship opportunities. The program is free and club membership is not required. Applications and more details can be found on the club’s website.

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