A Florida-based chain is looking to take another bite out of the Richmond grocery market with yet another new-construction store in Chesterfield.
Publix is planning to build a 50,000-square-foot store in the Huguenot Village Shopping Center at 2001 Huguenot Road at the intersection of Huguenot and Robious roads.
While a plan of development filed with the county on Oct. 12 does not specify Publix as the tenant for the planned building, sources familiar with the project confirmed the chain will be the new anchor for the shopping center.
The plans also show that Publix’s arrival would usher in other major changes at Huguenot Village.
Much of the main 94,000-square-foot shopping center will be razed to accommodate Publix, plans show, with the exception of the 24,000-square-foot Williams & Sherrill Interiors space, and several outparcels that house Firestone Tire, Starbucks, Outback Steakhouse and Sheetz.
About 4,200 square feet of retail would be added between Williams & Sherrill and the proposed grocery store.
The new store also would include a drive-thru pharmacy and the reconfiguration of the parking lot to accommodate more than 200 vehicles.
The site will be heavily landscaped with a large buffer area between it and the Axis147 apartments, which will include a walking trail connecting the residential area to the store.
A 15,000-square-foot strip retail center also is being proposed between Dave’s Auto Spa and the Bruster’s along Robious Road. However, those plans were filed separately from the grocery store last summer.
Publix did not immediately return a call for comment Tuesday afternoon.
The shopping center, which spans over 10 acres, is owned by Norfolk-based Huguenot Village Acquisition Co.and managed by S.L. Nusbaum Realty Co.
The project is being developed by Raleigh-based Harris Development Partners, which has built several Publix outposts throughout the mid-Atlantic. Richmond-based Freeman Morgan Architects is designing the store, while Kimley Horn is listed as the civil engineer.
Prior to the site plan submittal, Huguenot Village had about 11,300 square feet available for lease, according to a property marketing brochure.
Luring Publix to Huguenot Village brings more competition to a sector of the county that boasts some of the highest per-capita incomes in the region, along with surging traffic counts.
Nearby, Kroger operates a store at 3001 Polo Parkway in the Shoppes at Bellgrade, and Aldi recently opened a location at 1670 Mall Drive. Other area grocers include Fresh Market, Lidl, Costco and Wegmans.
Publix has wasted no time in its quest to grab a slice of the region’s competitive market share.
The chain operates nine stores in the metro region, with plans to open more locations at Brandy Creek Commons in Mechanicsville, the WestPark Shopping Center in Glen Allen, Village Shopping Center in Henrico, the Carytown Exchange development and the future Harbour Pointe Shopping Center near Woodlake in Chesterfield County.