A local health food brand is juicing up the James Center.
The Pit and The Peel is now open in the James Center Atrium at 1051 E. Cary St.
The location is the third in metro Richmond for the brand, which owners Craig Brosius and Kevin Urbanowski launched three years ago.
The Pit and The Peel serves juices and smoothies, along with acai and quinoa bowls, soups, sandwiches and salads.
It currently operates locations at 1102 W. Main St. in the Fan and in Carytown at 3321 W. Cary St. It’s also opening an outpost at Short Pump Town Center in January in the Dick’s Sporting Goods concourse.
The 1,900-square-foot James Center location, which replaces the Very Richmond gift shop, seats about 40 people and employs about 15. Brosius said the location plans to roll out a grab-and-go section of premade salads, wraps and sandwiches for office patrons.
“We think the grab-and-go is a great option for this location because there are so many office workers housed in the James Center,” Brosius said. “We’ll have things like our chicken curry salad, our Mediterranean wraps and yogurt parfaits stocked out front.”
The James Center outpost also will be the first to usher in combi ovens, which uses air frying technology to cook several items on The Pit and The Peel’s menu, such as its chicken fingers with whole wheat breading and sweet potato wedges.
“It’s a healthier option for your favorites without feeling guilty,” Brosius said. “We’re planning to add the combi ovens to our other locations next year.”
Patrons will be able to dine in or carry out at the James Center location, Brosius said, adding that GrubHub can deliver several of its menu items.
Brosius said The Pit and The Peel is combing the region and state for new locations, has targeted Midlothian for a new store and is scouring sites in Hampton Roads and Northern Virginia.
“We really want to make sure that wherever we go, it’s going to fit with our concept,” Brosius said.
Brosius said The Pit and The Peel also is searching for a commissary kitchen facility that will be central to its restaurant locations.
“We’ve looked at doing a location in Scott’s Addition, and having the commissary kitchen in the back where refrigerated trucks can take what is produced at the kitchen to our locations and events,” Brosius said. “But more than likely, we’re looking in Henrico or Chesterfield counties.”
Annie O’Connor, a broker with Cushman & Wakefield | Thalhimer, is working with The Pit and The Peel in its locations search.
The Pit and The Peel is open from 7 a.m. to 6 p.m. Mondays through Fridays, and from 8 a.m. to 2 p.m. Saturdays and Sundays.