The Pitch: Advertising and marketing news for 12.11.18

Spang produced a TV campaign for national retail chain Ulta Beauty. The holiday-themed spots for New York-based McCann were shot in Warsaw, Poland, and show the chain’s products applied and given as gifts to a diverse group of women with varying body sizes, skin colors and ages.

Addison Clark worked on a rebrand for Intensive Community Outreach Services, a Mechanicsville-based mental health service. The rebrand included creating a new logo package, revamping the website and social media platforms.

The agency is collaborating with Wythe Avenue Consulting on a new website for Parallel Management Company, a local business management consultancy. Wythe Avenue is providing strategy oversight, while Addison Clark is doing site design and development.

The Martin Agency was named lead creative agency for Buffalo Wild Wings. The first campaign for the restaurant and sports bar chain, which was acquired by Atlanta-based Inspire Brands in February, is expected to drop in late first quarter 2019.

Matt Mattox

Martin promoted Matt Mattox from senior vice president, group planning director to SVP, group account director. The nearly-dozen-year employee is charged with leading the Geico account, assuming a role previously held by Ben Creasey.

Ndp won a gold eHealthcare Leadership Award for Best Marketing Campaign for its work for Kindred Healthcare. The awards recognize work that has gone into creating health websites and digital initiatives.

Studio Center hired Caine Parker as senior video editor in its Scott’s Addition office. Parker has over 20 years of experience in video editing and motion graphics work for TV networks including NBC Sports, Discovery, Fox Sports, ESPN and the Golf Channel.

Beth Borum

Randall Branding Agency moved its Shockoe Slip office two blocks east to the Novel Coworking space at 11 S. 12th St., where it signed a two-year lease for an office suite. The agency previously shared space on Cary Street with Torx Media, which previously moved to the Manchester Pie Factory building at 612 Hull St.

Evergib temporarily relocated to Rome, Italy. The wife-and-husband team of Rachel Everett and Brian Gibson plan to return to Richmond in three months.

Nikki Battle

Elevation promoted Kate Bredimus to associate creative director. The five-year employee was formerly a senior copywriter whose work includes the Bon Secours Cancer Team campaign. Liz Belte was promoted from graphic designer to art director. The four-year employee contributed to the “Crush Friday” campaign for Virginia Tourism Corp.

Elevation hired Beth Borum as an associate creative director. The VCU Brandcenter grad was previously a creative director at Popskull in Chicago. Nikki Battle was hired as a search engine marketing analyst. She was formerly a digital search and marketing specialist at Sinclair Broadcasting Group. Jackson Downey was hired as an account planning assistant. He was formerly an account planning intern at Elevation and is slated to graduate from the Brandcenter in 2020.

Jackson Downey

Colab launched Virginia Lottery’s official skill for Amazon’s Alexa. The firm managed strategy and developed the voice interaction model for smart speaker integration. The initial launch will provide users with access to lottery drawing results and other information.

Colab also launched a new website for Covenant Woods. The site includes a custom interactive map of the Mechanicsville assisted living facility’s campus along with apartments and cottage listings.

David Russell

Think is building a new website for Henrico-based Agnihotri Cosmetic Facial Surgery. Work includes web design and development to complement the brand identity system the agency created in May. Collegiate School retained Think to continue producing quarterly magazines for the 2019 schoolyear. The agency also hired Katrina Navasca as a graphic designer.

Padilla promoted David Russell from developer to senior developer in its Richmond office’s digital group.

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