The Pitch: Advertising and marketing news for 3.12.19

Virginia Green Lawn Care’s new campaign. (Courtesy Elevation)

Elevation launched a campaign for Virginia Green Lawn Care. Featuring slogans such as “Get into a lawn-term relationship,” the campaign represents the agency’s first work since being named the Lakeside-based lawn company’s lead agency last fall. The campaign includes radio, digital, print advertising, billboards and direct mail in markets including Richmond, Charlottesville, Fredericksburg and Williamsburg.

Poolhouse won three best-of awards at Campaign & Elections’ Reed Awards in Austin, Texas. Categories included Best Earned Media Around a Single Event, Best Web Video for U.S. Senate Candidate and Best Campaign Launch Video. Agency CEO Will Ritter also delivered a presentation during the event.

The King Agency’s Brett Ruiz.

Addison Clark is rebranding and building a new mobile-responsive website for Mueller Builders LLC, a Chesterfield-based contractor.

The King Agency launched a brand campaign for Chesapeake-based First Team Automotive. Called “Enjoy Your Ride,” the campaign includes digital, social and broadcast mediums. The agency hired Brett Ruiz as senior art director. Ruiz previously worked at R/GA and Mcgarrybowen in New York and at Tilt in Detroit.

Padilla and its Joe Smith brand consultancy were hired by Minnesota-based Trū Shrimp to lead marketing and communications following a competitive bid process. Joe Smith will develop a brand strategy and naming and package design. Work also will include communication support for a commercial product launch.

Barber Martin Agency hired Tatiana Mazzariol as senior project manager and Ken McIntyre as studio artist. Mazzariol was previously at The Martin Agency. McIntyre, a Richmond native, previously freelanced for Martin and worked at UVA Health Systems, Monument Design Studio, Circuit City and LaDiff.

Colab hired Crystal Douglas as a graphic designer and Jessica Wilson as a front-end developer. Douglas is a VCU graduate. The web design firm launched a redesigned site for the 2019 VCU Health Richmond Marathon.

TKA’s new brand. (Courtesy Dotted Line Collaborations)

Dotted Line Collaborations launched new brands for California-based medical consulting firm Tech Knowledge Associates and Richmond-based law firm DeBoerSouth. The agency hired Jessie Milligan as senior account manager and Rachel Street as junior brand manager. Milligan previously worked at Studio Squared (now Tilt) and Colab.

Jonas Marketing created a website for Cruz Associates, a Yorktown-based aviation services firm. The firm previously created a site for Cruz’s sister company, Guam-based Cruz Associates Pacific.

Cruz’s new website. (Courtesy Jonas Marketing)

Jonas launched a website for Trolley House Refreshments, a Richmond-based vending machine supplier. It also is working on design projects for Richmond-based Wateredge Construction and local nonprofit Partnership for Families.

Red Orange Studio launched a microsite for Norfolk-based Sentara Healthcare’s orthopedics annual report. The agency completed a campaign video announcing a donation by Sentara and Richmond-based Optima Health for Medicaid expansion. The clip was created in collaboration with local video company Journey Seven.

Red Orange’s Slice small-business division launched a website for Inspired by the Dress, a local wedding dress maker.

West Cary Group hired André Johnson as an art director. Johnson was previously at Red Orange Studio and Colonial Williamsburg Foundation.

Andre Johnson.

93 Octane completed a rebrand for Legacy Navigator as part of its transition to its new name, WayForth. The agency completed an annual report and annual appeal for Catholic Diocese of Richmond and an integrated campaign for McMahon Parater Scholarship Foundation that included a suite of collateral materials and an electronic presentation template.

Lewis Media Partners promoted Anne Garland to senior account lead and Jennifer Ward to senior channel owner–search. Garland has worked at the agency since 2015 and was previously an account management lead. Ward was previously a channel specialist.

Studio Center hired Jason Huber as a creative director. The VCU Brandcenter grad is based in the Richmond office and will help the audio and video production house expand into creative marketing and content creation.

Think completed the spring 2019 issue of Collegiate School magazine Spark. The agency wrapped up design work on a series of infographics for Hospice of the Piedmont in Charlottesville. Village Bank hired the agency to design wraps for company vehicles.

The spring 2019 issue of Collegiate School magazine Spark. (Courtesy Think)

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