The Pitch: Advertising and marketing news for 8.27.19

West Cary Group and JMI designed a multichannel advertising campaign for NH District Corp.’s proposed Navy Hill development. Work included a website, print ads and broadcast and digital media.

Ryano GraphicsShannon Bass provided graphic and web design, videography, and digital strategy for BLK RVA, a tourism campaign by Richmond Region Tourism and The Black Experience Initiative. The new campaign highlights the Black cultural experience in the region and fosters tourism and patronage of Black businesses in Richmond. The Hodges Partnership is handling PR for the campaign.

Springstory produced a promotional video for the inaugural Virginia Clean Energy Summit, to be held in Richmond in September. The video was filmed in Richmond and other Virginia locations and includes excerpts from interviews with summit sponsors. 

Work Labs completed branding for Brand Federation. (Submitted)

Work Labs completed branding for Brand Federation, a local marketing strategy consultancy. The agency assisted with Brand Federation’s brand identity and designed a logo, business cards, letterhead and style guide.

Whittington Consulting developed a new website for Dominion Energy Economic Development. The responsive site was built to help attract new businesses to Virginia and North Carolina, and expand existing businesses.

Madison+Main promoted Kent Brockwell to communications director. He joined the firm as communications manager in 2016. Leanne Ferry was promoted to business and marketing director. The Christopher Newport University graduate joined the firm in 2017 and was previously an account manager.

Kent Brockwell

Leanne Ferry

Poolhouse opened a Houston office and hired five new employees. They include Brian Athey, who was brought on as creative director. He was previously with On Point Supply Co. and Push Digital in Houston, where he will remain based. All of the hires are based in either Poolhouse’s Houston or Atlanta offices.

NDP launched Neathawk 360, a division focused on media planning and buying, with an emphasis on messaging tailored around consumer behavior. Previously referred to as the agency’s consumer engagement group, the 17-person division is led by Amy Baril, executive vice president for consumer engagement.

Media Lab (previously C3 Media Lab) developed a website for Ghee’s Travel, a travel agency in Louisville, Kentucky. Work included designing and optimizing the site and writing content. The firm collaborated with GuppyFish Web Design on a website for Hanover-based Award Home Inspections. Work included content writing and site optimization.

Media Lab worked on an influencer and link-building campaign for S3E Crossfit in Henrico. Kansas-based RSM Marketing hired the firm to write content and work on a custom landing page for a pay-per-click campaign for a law firm client.

Elevation created a new campaign for Virginia Green Lawn Care. The campaign includes a 30-second TV spot starring the brand’s Jack Russell terrier mascot and airing on cable and local networks. Work also includes digital banners with headlines like “Full seed ahead” and “Don’t let your lawn fall behind,” as well as print, outdoor and direct mail advertising.

Elevation hired Caleb Walker as a search engine marketing analyst. The VCU graduate was formerly a social media coordinator for National Outdoor Leadership School. Tara Rowan was hired as a senior project manager. She was formerly a senior digital project manager at Colab and also is a VCU grad.

Caleb Walker

Tara Rowan

Spurrier Group was named along with Wunderman Thompson Atlanta as agencies of record for North Carolina Education Lottery, which awarded the firms a three-year contract that began July 1. Spurrier Group will manage media planning and buying, while Wunderman Thompson will lead creative, advertising and marketing communications. Wunderman Thompson led the pitch, and new work is set to launch in September.

Pinch Hit Partners completed a logo design and is building a new website for VA Beach Express, a FedEx delivery vendor with routes between Richmond and Virginia Beach. The firm completed a website and is implementing a customer relationship management platform for Exo-Biotechnologies, a Manakin-Sabot-based supplier of Horseshoe crab blood used in medical testing.

Stewart Media wrapped up a PR and communications campaign that included media relations, digital advertising, social media and email marketing for musical group Big Something’s eighth-annual The Big What? music and arts festival.

The King Agency created an integrated awareness campaign for Virginia Center for Policing Innovation for its Victim Information and Notification Everyday program. Campaign materials include TV spots, digital ads and social media content.

CreativeMktGroup hired Kristen Ryan as a graphic designer. The Richmond native and VCU grad previously worked freelance following stints at TowneBank Mortgage and Loveland Distributing Co.

Tilt Creative + Production produced a video for Audi USA. The six-minute-plus spot highlights the Audi RS6 Avant and was shot and filmed in Richmond.

Addison Clark was hired as lead agency for Lighthouse Direct Primary Care, a family practice physician in Newport News. Initial work has included branding and graphic design.

Think worked with Charlotte-based Epic Notion to launch a website for Richmond Triangle Players. Work for the local theatre group included user experience strategy and website design and development. Think is redesigning Washington, D.C.-based Georgetown Day School’s school logo and brand identity system and designing its annual fund logo.

Notify of
1 Comment
newest most voted
Inline Feedbacks
View all comments
Chuck Meyst
Chuck Meyst
1 year ago

What’s the irony here – Work Labs “completed branding” for “Brand Federation, “a local marketing strategy consultancy. The agency “assisted with Brand Federation’s brand identity” and designed a logo, business cards, letterhead and style guide. – What then, after the smoke clears, does Brand Federation do?