A fast-growing health services franchise with a focus on cryotherapy is opening its first Richmond-area outpost this weekend.
Restore Hyper Wellness + Cryotherapy will open Saturday at 201 Maltby Blvd. in Short Pump. Heading up the location is Niraj Patel, an emergency room physician who’s worked in Central Virginia hospitals for 20 years.
The health center focuses on services such as cryotherapy (exposure to subzero temperatures to treat inflammation-related conditions such as rheumatoid arthritis), as well as IV drip therapy, stretch base therapy, compression therapy, micronutrient testing and hyperbaric oxygen therapy.
Patel said those services are effective preventative measures for health issues ranging from inflammation to skin conditions and nutrient deficiencies.
After years of dealing with medical emergencies, Patel said the opportunity to help people avoid the emergency room in the first place was an appealing change of pace. He plans to continue to work as an emergency room physician part time.
Noting a shift among Americans toward sustained management of their health through diet, exercise and medical services geared toward wellness, Patel said, “We want to be part of that story and help people live a healthy life.”
Patel has leased a 2,100-square-foot space in GreenGate Shopping Center, at West Broad Street and North Gayton Road. Patel said the location was a good fit because the center has attracted businesses that present themselves as health-conscious, such as local brand Ginger Juice, making it a logical place to set up a clinic.
The Short Pump Restore has eight employees, including registered nurses, an esthetician, cryotherapy technicians and stretch therapists. While the location will be able to accommodate walk-ins, the primary focus will be customers who sign up for a monthly membership.
Restore offers three packages and members get a variable number of medical and/or nonmedical services monthly based on their package. Memberships for individuals range from $69 to $299.
Restore has 36 franchise locations across the country and plans to open 100 new ones this year. The first Restore opened in Austin, Texas, five years ago.
Patel said he intends to contribute to that expansion with two more locations under his supervision. He said his next centers could set up shop elsewhere in Central Virginia or in Northern Virginia in the next couple years.