The Pitch: Advertising and marketing news for 7.28.20

An image from Martin Agency’s campaign for JFK Library Foundation.

The Martin Agency released a campaign for John F. Kennedy Library Foundation. Launched in tandem with the 60th anniversary of the 35th president’s New Frontier speech, the campaign includes a website landing page, 30- and 60-second national TV spots, and paid and organic social media posts.

Martin released a TV and digital spot for Old Navy. Called “We are We,” the 30-second spot spotlights five activists across the country including Dawn Bozeman, a community activist for racial equality in Dunlap, Illinois. Bozeman is the mother of Martin’s Ashley Bozeman, who was art director on the spot. The campaign includes “share the mic”-type posts on Old Navy’s Instagram and other channels.

Todd Wright Photography was hired by Revolution Digital in New Jersey to shoot stills and video for a Chapstick campaign highlighting four of its lip colors. Richmond talent agency Modelogic provided models and produced the work.

Wright’s photography was selected for the cover image of the 2020 Graphis Photo Annual and received a Gold award in the annual for his series, “Falcons: Sport of Kings.” His work for whiskey brand Jack Daniels was selected for an honorable mention in the advertising category.

Todd Wright Photography’s work for a new Chapstick campaign.

AMA Richmond announced its executive board for 2020-21: Alex Mercer, president; Samantha Kramer, president-elect; Jennifer Barbin, immediate past president; Aylin Berkowitz, secretary; Jennifer Murphy, treasurer; Boz Boschen, vice president, programming; Amanda Creger, VP communications; Juliana Thomas, VP membership; Barbara Slatcher, VP sponsorship; and Amanda Colocho, VP collegiate relations.

Pettler Hendricks Consulting collaborated with Shapes & Colors by Jolinda and Journey Seven Media to launch a website for Salomon & Ludwin, an investment advisory firm in Henrico. Work included client materials and social media campaigns.

Bree Reamy

Celestia Lorei

Torx hired Celestia Lorei as an account manager. The JMU graduate previously worked as a content strategist at the university’s internal marketing agency. Torx hired Bree Reamy as business development specialist. She was previously sales and marketing coordinator at Colab.

Addison Clark hired Jaeger Broholm as a videographer. He is a recent JMU grad.

Jaeger Broholm

Advertising Club of Richmond held this year’s Richmond Show on July 17. The awards ceremony was held virtually via a pre-recorded program that was streamed on the club’s Facebook page.

Best-in-show winners included The Martin Agency, The King Agency, Arts & Letters Creative Co. and VCU Brandcenter student Isabel Kerr. Madison+Main president and COO Molly Whitfield was named Ad Person of the Year. The Barbara Fultz Women in Advertising Scholarship was awarded to VCU Robertson School rising senior Michelle Mead. Brandcenter student Alexandria Reid received the Excellence in Creative Education Scholarship.

The King Agency won a Silver in addition to its Best in Show award, both in the design category. Both awards were for the agency’s branding campaign for Touchstone Bank called “The Blank Bank.”

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