A Manchester-based women’s accessory brand led the pack of 41 local companies that made the latest Inc. 5000 list of fastest-growing private companies in the country.
Sassy Jones, at 2600 Decatur St., reported 4,515 percent revenue growth over the last three years, making it the 75th ranked firm on the list and Virginia’s highest-ranked company.
Inc. Magazine announced the annual list Wednesday. The rankings are based on revenue growth over the last three calendar years.
Sassy Jones owner Charis Jones credited the company’s growth to a pivot away from trade shows to e-commerce, as well as an emphasis on in-person, experience-based events and programming for VIP customers. Those events include spa days, restaurant outings and vacations. The company sells jewelry, handbags, headwear and lipstick among other products geared toward Black women.
“It is critical to nurture customers and create communities,” Jones said. “It pays to do business with our brand in many ways.”
Jones said the company made $4.8 million in revenue last year.
Sassy Jones only sells direct to customers from its website. The company experimented with a brick-and-mortar location on East Grace Street, which closed in April after two years. In a good month, the store made $10,000. The average online selling day rakes in up to $20,000.
“We want to go global. For us, e-commerce is the way to go,” she said.
Jones founded the accessory brand in 2013. The company’s Decatur Street outpost houses its headquarters and design studio.
Richmond-area companies didn’t fare quite as well in this year’s rankings compared to last year. While about the same number of local firms were listed both years, Sassy Jones was the only local company to crack the top 100 this year. Three local companies made the top 100 last year.
Rounding out the Richmond area’s top three on the 2020 list were Spinnaker Consulting Group (160) and FITT Scientific (191). Spinnaker, a Richmond-based consultant, saw 2,419 percent growth, while FITT, an engineering firm in Colonial Heights, experienced 2,196 percent growth.
OneTrust, an Atlanta, Georgia software company, topped the list nationally. The company had 48,337 percent growth.