The Pitch: Advertising and marketing news for 8.25.20

One of Cade Martin’s images for Tuff Shed.

Local photographer Cade Martin shot images for a national TV spot for Tuff Shed. The 30-second video is posted on the storage shed manufacturer’s website and LinkedIn page, and the images also refresh the company’s photo asset library to reflect current circumstances. Martin worked out shoot logistics locally with the general manager of Tuff Shed’s Richmond factory. 

Alice Blue finished an animation for New York agency 21 Grams for prescription CBD oil brand Epidiolex. The 90-second clip compares different THC products in light of the 2018 Farm Bill that legalized hemp production.

A video still from Alice Blue’s animation for Epidiolex.

Addison Clark teamed up with Hodges Partnership on digital marketing for OpenSource Connections, a search engine software firm based in Charlottesville. Addison Clark will manage search engine optimization and data analytics for the company.

Big Spoon Co. picked up Hatch Kitchen as a client. Work will include marketing strategy development for all of the local food incubator’s properties. The agency is managing social media strategy and website maintenance for Richmond restaurant L’Opossum. It also is providing media relations for RVA BBQ Tours, a company providing caravan-style guided tours of Richmond barbecue spots.

Emily Shane

Dotted Line hired Emily Shane as communications director. Shane’s role as part of the agency’s leadership team includes leading communications strategy and providing social media support, content strategy, digital lead generation and public relations.

19Red, a production division of Fuel Creative led by Pam and Todd Hervey, won a regional Emmy Award for its “Rumors of War: A Monumental Unveiling in NYC” segment for VPM PBS’ The Art Scene program. The award, in the magazine program feature/segment category, was presented in the 62nd Emmy Awards of the National Academy of Television Arts & Sciences’ National Capital Chesapeake Bay Chapter. Other 19Red-produced Art Scene segments were nominated in three other categories. 

Familiar Creatures brought on three new clients. It’s developing a magalog campaign and blog site for Hampden-Sydney College. It’s creating brand identity, a website and social media campaigns for Sous Casa, a Richmond frozen burritos delivery startup. It’s also developing a campaign with VCU’s Camp ADventure and the VCU Brandcenter for James Madison’s Montpelier, home of the fourth U.S. president.  

Familiar Creatures brought on Michael Walsh as associate creative director. Walsh most recently was at Digitas in Boston, where he worked on accounts for General Motors, Bank of America and the John F. Kennedy Presidential Library and Museum. 

Michael Walsh

Evergib provided branding for VoteEqualityUS, a nonpartisan grassroots group promoting gender equality. Work included brand strategy, logo, visual identity, messaging, website, social media and marketing materials. 

Kennetic LLC and McArthur Communications were awarded a 2020 Hermes Creative Gold Award for a historical documentary produced for Virginia War Memorial. “Korea – Back From the Yalu” is the 25th program that the firms have developed as part of a continuing video series entitled “Virginians At War.” 

Danny Robinson

The Martin Agency named Danny Robinson chief creative officer. Robinson, previously chief client officer at the agency, replaces Karen Costello, who is returning to Deutsch LA for personal reasons after three years with Martin. A 25-year industry veteran, Robinson joined Martin in 2004 as a senior vice president and group creative director and has worked on accounts including Walmart, Chevrolet, Hanes, Tic Tac and Oreo.

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