The Pitch: Advertising and marketing news for 12.8.20

The Martin Agency’s Shockoe Slip headquarters. (BizSense file photo)

The Martin Agency was named Adweek’s 2020 U.S. Agency of the Year. The industry trade pub said Martin saw 30 percent growth this year with $22 million in net new and organic revenue. It also pointed to account wins including Old Navy and ads for clients such as Geico’s “Clogging Problem” spot. Martin has received the recognition once before, in 2009. Adweek’s announcement can be read here.

Lewis Media Partners is deploying an integrated media campaign for Richmond-based Cirrus Vodka. The campaign includes social media, paid search and other channels and aims to boost direct sales of the company’s spirits, cocktail kits and merchandise in more Richmond-area homes.

Padilla and its Joe Smith brand consultancy launched a new corporate identity for Winnebago Industries, an Iowa-based manufacturer of outdoor lifestyle vehicles. The refreshed brand includes a new visual identity system, website, wordmark and tagline: “Be Great, Outdoors.” Work also included a brand launch video.

Whittington Consulting is providing inbound marketing strategy and search engine optimization for West Virginia Development Office, a state-run economic development agency. Whittington completed a tenant lead and leasing automation guide for local software company Tenant Turner. It also launched a membership campaign and developed landing pages for co-working brand Gather.

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