The Pitch: Advertising and marketing news for 1.12.21


Arts & Letters Creative Co. released a spot for Google Photos featuring Nickelback front man Chad Kroeger parodying the band’s song, “Photograph.” Adweek has more on the spot here.

Assets for the Black Black Friday campaign included face masks with the sticker logo.

A team of second-year Brandcenter students produced a campaign for DNA Seattle, which asked them to develop ways to support Black-owned businesses in Seattle during the holiday season. Called “Black Black Friday” and inspired by “I voted” stickers, the campaign centered on a digital sticker with various designs that customers could share on social media after purchasing from a Black-owned business.

Media Lab provided blogger outreach and content writing for software company Agency Builder to promote its Agency Resource Manager Tool software. It also launched a website for local day spa Tialma Moirai that included integration with the company’s booking system.

Jeff Wilson

Padilla’s Jeff Wilson was elected to the Public Relations Society of America’s 2021 board of directors. Wilson, vice president of agency marketing and promotion for Padilla, was elected to a two-year term representing the Mid-Atlantic District, which covers nine chapters in Virginia, Delaware, Maryland, eastern and central Pennsylvania, and Washington, D.C.

NDP was named agency of record for Chesapeake Bank. The agency will be responsible for media planning and buying, creative executions in media, advertising, marketing, branding and public relations, and content generation and other account responsibilities.

Scot Crooker

Tilt Creative + Production hired Scot Crooker as chief content officer. He was previously a creative director and art director at The Martin Agency and has worked across brands including Buffalo Wild Wings, Geico, AT&T, Purina, REI and Hilton.

Whittington Consulting was hired by Inspiring HR to install the Chester-based firm’s sales process on HubSpot customer relationship management software.

Creative Visual Design launched websites for International Interior Design Association’sVirginia/West Virginia Chapter and D.C.-based author Leah Evert. It was hired by Spotlight Marketing Communications to shoot a video of The Canopy at Ginter Park apartments for new owner Capital Square.

Anderson Hayes

CVD shot food photography for Twin Hickory Tavern and Jamaica House. It made promotional videos for Child Development Center at Wyndham and is building a new website for EvolvMD MedSpa & Body Contouring in Milwaukee.

The Hodges Partnership hired Anderson Hayes as an account executive. He previously interned with the firm.

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