Dawn Bradley and Brian Haug pictured in 2019. Bradley is succeeding Haug as Long & Foster’s senior vice president for the region. (BizSense file)
After four years at the helm of its regional operations, the local head of Long & Foster Real Estate is returning to the sister company from which he was recruited, resulting in a string of leadership changes within the brokerage.
Brian Haug is rejoining Prosperity Home Mortgage, the Long & Foster affiliate he left in 2017 to become the brokerage’s lead regional executive. His new role as a senior vice president with Prosperity will see Haug managing the mortgage company’s East Coast sales from New Jersey to North Carolina.
While technically separate companies, Long & Foster and Prosperity co-exist under parent company HomeServices of America, an affiliate of Warren Buffet’s Berkshire Hathaway that acquired the firms in 2017. Of Long & Foster’s 200-plus sales offices companywide, Haug said almost all of them have a Prosperity loan officer based on site.
Having himself started out as a mortgage loan officer in Long & Foster’s Midlothian office, Haug said, “I feel like I never really left.”
Promoted to succeed Haug is Dawn Bradley, who had been managing broker of Long & Foster’s Grove and Stony Point offices. She assumes Haug’s previous role of senior regional VP, overseeing Long & Foster’s operations in and around Richmond, Charlottesville and Hampton Roads.
Beth Dalton
Taking Bradley’s place is Beth Dalton, managing broker of Long & Foster’s Tuckahoe and CenterPointe branches, which she’ll continue to lead in addition to Grove and Stony Point.
Haug, who worked at Prosperity for nearly 13 years before moving to Long & Foster, said the mortgage firm needed additional leadership following years of growth since HomeServices expanded it nationally. In that time, he said Prosperity has grown from $3 billion in loan volume to $15 billion, requiring an enlargement of its executive team.
“They needed more leadership on the mortgage side to come in and help with that growth,” Haug said. “I came from the mortgage side, and it was an opportunity to go back and lead that division.”
While he’ll report to Prosperity’s headquarters in Northern Virginia, Haug said he’ll remain based in Richmond.
Gary Scott, president of Long & Foster’s general brokerage, said the opening resulted from a retirement last year that presented an opportunity to promote from within.
Of the other promotions that resulted, Scott added: “It was an alignment that one probably couldn’t have planned out any better. When four people within our organization get an opportunity for upward professional mobility, I put that in the win column.”
The fourth promotion was Bobbie Holman, who was named regional manager for Southwest Virginia — a region that had previously fallen under Haug. Holman succeeded Dalton in leading the brokerage’s Blacksburg branch when Dalton was tapped to lead Tuckahoe and CenterPointe in 2019.
Changing of the guard
Bradley, who started with Long & Foster in sales in 2002, has been leading the Grove office for 10 years.
In her new role, Bradley will be responsible for 1,200 agents and 40 offices stretching from Charlottesville to Hampton Roads. The company said it leads the region in year-to-date market share by volume, with 14.4 percent market share. Sales in the region so far this year have exceeded $1 billion with more than 3,100 units sold.
From left, Long & Foster President Gary Scott with Beth Dalton, Dawn Bradley and Brian Haug. (Courtesy of Long & Foster)
“For me, it’s a great new challenge,” Bradley said.
Companywide, Long & Foster represents 10,000 agents in a footprint that extends from New Jersey to North Carolina. The 53-year-old company, an affiliate of Christie’s International Real Estate throughout most of its footprint, sold nearly $35 billion worth of real estate in 82,000 transactions in 2020.
Prosperity, which shares Long & Foster’s headquarters in Chantilly, totals 500 mortgage consultants operating in nearly all U.S. states. It was founded in 2006 in the Carolinas.
Haug, a VCU alum, was moved to Long & Foster four years ago to take the place of Scott Shaheen, who left the brokerage after 20 years to start Shaheen, Ruth, Martin & Fonville Real Estate. Joining Shaheen at the time were fellow Long & Foster defectors Scott Ruth, John Martin and Mahood Fonville, who were managing brokers at the company’s Tuckahoe, Short Pump and Strawberry Street offices, respectively.
Those departures were followed with lawsuits from Long & Foster, the latest of which are playing out in Henrico County Circuit Court.
SRMF has since grown to more than 170 agents, many of whom have come over from Long & Foster. It’s also seen its own departures, most recently its top-selling agent team that recently launched its own brokerage. SRMF closed out 2020 with $690 million in sales in the Richmond market specifically.
Dawn Bradley and Brian Haug pictured in 2019. Bradley is succeeding Haug as Long & Foster’s senior vice president for the region. (BizSense file)
After four years at the helm of its regional operations, the local head of Long & Foster Real Estate is returning to the sister company from which he was recruited, resulting in a string of leadership changes within the brokerage.
Brian Haug is rejoining Prosperity Home Mortgage, the Long & Foster affiliate he left in 2017 to become the brokerage’s lead regional executive. His new role as a senior vice president with Prosperity will see Haug managing the mortgage company’s East Coast sales from New Jersey to North Carolina.
While technically separate companies, Long & Foster and Prosperity co-exist under parent company HomeServices of America, an affiliate of Warren Buffet’s Berkshire Hathaway that acquired the firms in 2017. Of Long & Foster’s 200-plus sales offices companywide, Haug said almost all of them have a Prosperity loan officer based on site.
Having himself started out as a mortgage loan officer in Long & Foster’s Midlothian office, Haug said, “I feel like I never really left.”
Promoted to succeed Haug is Dawn Bradley, who had been managing broker of Long & Foster’s Grove and Stony Point offices. She assumes Haug’s previous role of senior regional VP, overseeing Long & Foster’s operations in and around Richmond, Charlottesville and Hampton Roads.
Beth Dalton
Taking Bradley’s place is Beth Dalton, managing broker of Long & Foster’s Tuckahoe and CenterPointe branches, which she’ll continue to lead in addition to Grove and Stony Point.
Haug, who worked at Prosperity for nearly 13 years before moving to Long & Foster, said the mortgage firm needed additional leadership following years of growth since HomeServices expanded it nationally. In that time, he said Prosperity has grown from $3 billion in loan volume to $15 billion, requiring an enlargement of its executive team.
“They needed more leadership on the mortgage side to come in and help with that growth,” Haug said. “I came from the mortgage side, and it was an opportunity to go back and lead that division.”
While he’ll report to Prosperity’s headquarters in Northern Virginia, Haug said he’ll remain based in Richmond.
Gary Scott, president of Long & Foster’s general brokerage, said the opening resulted from a retirement last year that presented an opportunity to promote from within.
Of the other promotions that resulted, Scott added: “It was an alignment that one probably couldn’t have planned out any better. When four people within our organization get an opportunity for upward professional mobility, I put that in the win column.”
The fourth promotion was Bobbie Holman, who was named regional manager for Southwest Virginia — a region that had previously fallen under Haug. Holman succeeded Dalton in leading the brokerage’s Blacksburg branch when Dalton was tapped to lead Tuckahoe and CenterPointe in 2019.
Changing of the guard
Bradley, who started with Long & Foster in sales in 2002, has been leading the Grove office for 10 years.
In her new role, Bradley will be responsible for 1,200 agents and 40 offices stretching from Charlottesville to Hampton Roads. The company said it leads the region in year-to-date market share by volume, with 14.4 percent market share. Sales in the region so far this year have exceeded $1 billion with more than 3,100 units sold.
From left, Long & Foster President Gary Scott with Beth Dalton, Dawn Bradley and Brian Haug. (Courtesy of Long & Foster)
“For me, it’s a great new challenge,” Bradley said.
Companywide, Long & Foster represents 10,000 agents in a footprint that extends from New Jersey to North Carolina. The 53-year-old company, an affiliate of Christie’s International Real Estate throughout most of its footprint, sold nearly $35 billion worth of real estate in 82,000 transactions in 2020.
Prosperity, which shares Long & Foster’s headquarters in Chantilly, totals 500 mortgage consultants operating in nearly all U.S. states. It was founded in 2006 in the Carolinas.
Haug, a VCU alum, was moved to Long & Foster four years ago to take the place of Scott Shaheen, who left the brokerage after 20 years to start Shaheen, Ruth, Martin & Fonville Real Estate. Joining Shaheen at the time were fellow Long & Foster defectors Scott Ruth, John Martin and Mahood Fonville, who were managing brokers at the company’s Tuckahoe, Short Pump and Strawberry Street offices, respectively.
Those departures were followed with lawsuits from Long & Foster, the latest of which are playing out in Henrico County Circuit Court.
SRMF has since grown to more than 170 agents, many of whom have come over from Long & Foster. It’s also seen its own departures, most recently its top-selling agent team that recently launched its own brokerage. SRMF closed out 2020 with $690 million in sales in the Richmond market specifically.