A fried chicken-focused competitor to Wawa and Sheetz is making a play in the Richmond market with an expansion into Chesterfield County.
Royal Farms plans to open an outpost at the intersection of East Hundred Road and Rivers Bend Boulevard, in the southeastern part of Chesterfield.
The Baltimore-based convenience store chain serves fried chicken cooked on-site at its locations, along with breakfast sandwiches and custom-built sandwiches and wraps.
The 5,145-square-foot store would be new construction and feature gas pumps and a carwash, according to a Chesterfield staff report.
The Board of Supervisors approved a rezoning request tied to the convenience store last week, paving the way for its construction. The application site consists of about four acres, and the parcels involved are 210 E. Hundred Road, 230 E. Hundred Road, 13200 Rivers Bend Blvd. and a portion of 139 Meadowville Road.
An LLC tied to developer George Emerson currently owns 230 E. Hundred Road and 13200 Rivers Bend Blvd. An LLC tied to Emerson’s wife owns 139 Meadowville Road. Jelen Deborah Martin of Fayetteville, North Carolina owns 210 E. Hundred Road.
Emerson said Tuesday that the assemblage is under contract to be sold to Royal Farms. He declined to share the terms of his and his wife’s side of the deal.
The parcels were most recently valued at a total of $794,000, according to county property records.
It’s unclear when the Chesterfield location is slated to open. A company spokeswoman didn’t respond to a request for comment.
Royal Farms, which has more than 240 stores across six states, doesn’t currently operate any Richmond-area stores, according to the company’s website. Most Virginia locations are in Fredericksburg and eastern Virginia.
Royal Farms arrives after Wawa, one of its main competitors, has been adding locations in the region for several years, some of which sold last year in a multimillion-dollar deal.