Shockoe Atelier’s workshop at its new location on Broad Street. (Courtesy of Shockoe Atelier)
After a decade in Shockoe Bottom, a local denim company has moved out of its namesake neighborhood and into a new space fashioned by its experiences during the pandemic.
Shockoe Atelier opened earlier this month in its new home at 1623 W. Broad St. Owner Anthony Lupesco said that though the company’s new 3,000-square-foot space is just slightly larger than its previous spot, the new space has provided an opportunity to develop a more efficient layout for the company’s workshop.
“We’ve been on 15th Street for almost 10 years and we loved every minute of it, but we’re pretty excited to have a new home and rework our production flow,” he said.
Shockoe Atelier had its soft opening last week, though the company’s production operations moved to Broad Street about a month ago.
Lupesco said the company’s pivot into making face masks earlier in the pandemic prompted it to rethink its operations and how it uses space.
Shockoe Atelier recently moved to 1623 W. Broad St., ending a decade-long stint in Shockoe Bottom. (Jack Jacobs photo)
“Our original production unit has been four and eight people straight on production, and when we made masks it grew to 30 people temporarily and we learned a lot from that experience,” Lupesco said. “I’ve been working to apply those lessons to how to make jeans.”
He said he expects the new ideas to increase the company’s monthly production of jeans in the new spot but declined to share a number. The company currently has nine employees.
Shockoe Atelier moved out of 13 S. 15th St., its original home dating back to 2012, when it was known as Shockoe Denim.
The company’s jeans run from about $200 to about $250, according to its website. Lupesco said sales have been strong over the last nine months, though he didn’t share numbers, and that people have seemed more willing to shop in person since the fall.
In the past six months or so, the company has added T-shirts and sweatshirts to its offerings. Shockoe Atelier manufactures its own jeans and other denim clothing, but the T-shirts and sweatshirts come by way of a Los Angeles-based factory.
Shockoe Atelier’s workshop at its new location on Broad Street. (Courtesy of Shockoe Atelier)
After a decade in Shockoe Bottom, a local denim company has moved out of its namesake neighborhood and into a new space fashioned by its experiences during the pandemic.
Shockoe Atelier opened earlier this month in its new home at 1623 W. Broad St. Owner Anthony Lupesco said that though the company’s new 3,000-square-foot space is just slightly larger than its previous spot, the new space has provided an opportunity to develop a more efficient layout for the company’s workshop.
“We’ve been on 15th Street for almost 10 years and we loved every minute of it, but we’re pretty excited to have a new home and rework our production flow,” he said.
Shockoe Atelier had its soft opening last week, though the company’s production operations moved to Broad Street about a month ago.
Lupesco said the company’s pivot into making face masks earlier in the pandemic prompted it to rethink its operations and how it uses space.
Shockoe Atelier recently moved to 1623 W. Broad St., ending a decade-long stint in Shockoe Bottom. (Jack Jacobs photo)
“Our original production unit has been four and eight people straight on production, and when we made masks it grew to 30 people temporarily and we learned a lot from that experience,” Lupesco said. “I’ve been working to apply those lessons to how to make jeans.”
He said he expects the new ideas to increase the company’s monthly production of jeans in the new spot but declined to share a number. The company currently has nine employees.
Shockoe Atelier moved out of 13 S. 15th St., its original home dating back to 2012, when it was known as Shockoe Denim.
The company’s jeans run from about $200 to about $250, according to its website. Lupesco said sales have been strong over the last nine months, though he didn’t share numbers, and that people have seemed more willing to shop in person since the fall.
In the past six months or so, the company has added T-shirts and sweatshirts to its offerings. Shockoe Atelier manufactures its own jeans and other denim clothing, but the T-shirts and sweatshirts come by way of a Los Angeles-based factory.
high quality people producing a high quality product. felicidades on the move!
I wonder who is moving into the cool looking former location?