Bron Hansboro has added a couple more flowers to his bouquet of business ventures.
Hansboro, known for his floral arrangement business The Flower Guy Bron, plans to open Brookland Park Flowers and Gifts in early April at 214 W. Brookland Park Blvd. in Northside.
The pivot into retail comes as Hansboro also recently acquired Leap Light and Sound, an events equipment rental company.
From its a 1,000-square-foot space, Brookland Park Flowers and Gifts will feature ready-made flower bouquets and house plants as well as trees and perennial and seasonal flowers for planting.
It will also sell gardening tools and items like cocktail accessories and charcuterie boards.
Hansboro said the shop will help to broaden the relationship with The Flower Guy Bron clients and also appeal to new customers.
“We always had the idea that we wanted to extend the relationship beyond the event. A retail store gives us the opportunity to broaden our scope and cast a wider net,” he said. “It’s our previous design space and we used to conduct our business there but we have long since outgrown it.”
The new flower shop takes over the space that was formerly home to the arrangements design studio, which relocated into a 20,000-square-foot warehouse last December at 1515 Chamberlayne Ave. The warehouse features workspaces, a showroom and storage. It is also home to the newly acquired Leap, which Hansboro has renamed Leap Lighting and Design.
Hansboro bought Leap for $100,000 from original owner Tim Kulynych in February. Kulynych continues to work at Leap.
The Flower Guy Bron and Leap had already worked together on events for several years, and Hansboro said Kulynych pitched him on the idea of a sale last year.
“They were our referral and we were able to offer their services,” Hansboro said. “For him to ask, my answer was a quick and immediate ‘Yes.’ We’ve been growing consistently over the years, even through COVID, and this was an opportunity to scale.”
Hansboro has plans to invest $100,000 to $150,000 in new drapery, upgraded lighting equipment, marketing and an additional employee at Leap, which has a headcount of four.
The Flower Guy Bron has 12 employees.
Leap is currently renting out lighting and drapery for events in 2022 and 2023, and the company plans to begin to make furniture available starting in the fall of 2022, Hansboro said.
The Flower Guy Bron launched in 2014 and moved to Brookland Park Boulevard in 2019. Leap was founded in 2012.
While the pandemic rocked the wedding industry, Hansboro said he was able to ride out of the worst of it because he was able to convince clients to reschedule, rather than cancel, their weddings.
“COVID was certainly an interesting time, but for us it was never a red-line time. We were able to stay in the black the entire time and grow the business during COVID. Ninety-nine percent of clients opted to reschedule and maintained their payment schedule so we had cash flow through COVID which we were really fortunate for,” Hansboro said. “Educating them was the difference between canceling and rescheduling.”