Rotisserie chicken, yellow sauce and yucca fries are heading to the Northside area.
Locally-based Chicken Fiesta is preparing to open its sixth area location at 8211 Brook Road.
The new spot in central Henrico, just north of Lakeside, will fill a gap in the chain’s footprint, as Chicken Fiesta currently has locations in the Fan, along Broad Street in the West End, in Colonial Heights and two in Midlothian.
Owner Harold Vega said they’d regularly hear from customers asking about expanding into the Lakeside area.
“We’d just started looking around and also the customers gave us requests. ‘Why don’t you open a location around here?,’” Vega said. “We just follow the people.”
The 3,100-square-foot Brook Road building had been a Hardee’s until it vacated in recent months. It’s equipped with a drive-thru, something Vega said sweetened the deal.
“It’s perfect for us because they have a drive-thru and now we’re getting into the drive-thru business,” Vega said. “With the pandemic, we had to modify a little bit of our business, and the drive-thru is one of the modifications we’ve had to do.”
Chicken Fiesta is leasing the space. S.L. Nusbaum’s Nathan Shor represented the landlord in lease negotiations.
Vega said they’re aiming to open in the fall. In the meantime, he’s mulling over options for another property he controls on the Southside.
In March, Vega spent $950,000 to acquire 6135 Midlothian Turnpike, a 3,200-square-foot building near Chippenham Parkway that once housed Korean restaurant 88 Garden. Vega said no decisions have been made for that building, and that he’s considering everything from turning it into an event venue to renting it out.
Vega founded Chicken Fiesta in the early 2000s, with its original location on Midlothian Turnpike.