7-story apartment project to replace office buildings east of Willow Lawn

A three-story building that stretches nearly an entire block of West Broad Street is planned to be demolished to make way for an apartment building. (Mike Platania photo)

A mystery developer is teeing up a project that’ll see nearly 60-year-old office buildings on West Broad Street replaced with a mixed-use mid-rise.

A trio of 1960s-era brick buildings at 4601-4625 W. Broad St. are under contract to be sold to an unnamed Annapolis, Maryland-based developer, who’s planning to build a seven-story building on the site.

The plans were confirmed by Hirschler attorney Jeffrey Geiger, who’s representing the developer.

The 1-acre site currently houses a three-story, 59,000-square-foot office building at 4623 W. Broad St., which occupies the bulk of the parcel. It’s bookended by a pair of one-story buildings near the Richmond-Henrico County line. The three parcels were most recently assessed by the city at a combined $3.1 million.

Geiger said they’re in early stages of planning, but initial plans include 150 apartments and ground-floor commercial space fronting West Broad.

A seven-story building is planned. (Image courtesy of Monument Avenue Park Civic Association)

The land’s zoning, TOD-1 Transit-Oriented Nodal District, allows for up to 12 stories and a mix of uses, however Geiger said they’re planning to pursue a special-use permit because of building setback and inclined plane regulations. He said they’re looking to set the building back a bit more from West Broad Street to help create wider sidewalks.

Though the property is in the city’s Monument Avenue Park neighborhood, it’s near Henrico’s Westwood area that’s seeing increased developer interest in recent years.

Across Broad Street to the northeast, Phoenix’s Alliance Residential Co. is planning to build 340 apartments on a vacant site at 4400 W. Broad St.

A pair of local development firms also have big projects in the queue for the area. Spy Rock Real Estate Group is planning a mixed-use building at 2001 Dabney Road, while Margaret Freund’s Fulton Hill Properties is planning a seven-story building at the intersection of Thalbro and Westmoreland. Each project will bring around 250 apartments.

Also across the street will be a new Popeyes Louisiana Kitchen, which is planned for 4800 W. Broad St.

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David Humphrey
David Humphrey
11 days ago

It would have been nice if the could have gotten the parcel to the west as well to complete the block. Now that parcel will be pretty hard to redevelop by itself. But overall this continues an exciting trend in redevelopment for the city.

Dr. Abe C. Gomez
Dr. Abe C. Gomez
11 days ago

Looking at the title and before reading the article I was hoping the “popcorn” “ufo” looking building would be part of the redevelopment but unfortunately it was not….

Justin Fritch
Justin Fritch
11 days ago

That would be West.

Ed Christina
Ed Christina
11 days ago

I really don’t care what anyone puts there, if you complain about it you’re a troll, this building has needed replacing for 20 years.

Rich Jacob
Rich Jacob
6 days ago
Reply to  Ed Christina

So any one that disagrees with you is a troll? Got it.

Ed Christina
Ed Christina
6 days ago
Reply to  Rich Jacob

Nope, just you and the other trolls.

If you’re not a troll then please, by all means, make a sensible, fact based case for leaving the building up, and please include your research.

Tim Harper
Tim Harper
10 days ago

Why don’t the developers disclose their projections for rent prices anymore? No doubt this building will charge NOVA rates.

Carl Schwendeman
Carl Schwendeman
9 days ago

I like this 7 story building being built in a that is a spot that won’t cut down trees or turn farmland into spraw.

But they need to make the new building 10 or 14 stories to deal with the rapid growth in this area.

Leon Phoenix
Leon Phoenix
8 days ago

It’s not often that I’m happy to see an old building replaced by an apartment block…. but in this case, I’m happy. That soulless empty building is an eyesore. Good riddance.