The Pitch: Advertising and marketing news for 11.8.22

The Martin Agency released its first campaign for LegalShield in coordination with New York agency MediaHub. Called “Stupid Laws,” the campaign consists of multiple spots and involves satellite navigation software alerting drivers to certain laws on the books in different states.

Martin also created a marketing campaign for cruise line Royal Caribbean. The campaign involved a listing on Zillow for a vacation property called Icon of the Seas.

Some of 903 Creative’s branding work for Buna Kurs.

903 Creative collaborated with Upstream Consulting on branding for Buna Kursa new Ethiopian cafe in Jackson Ward. Work included brand identity, storefront and exterior signage, and cup and menu designs. 903 also completed a rebrand and website redesign for Blue Sky Distillery, a new brand and website for local startup Pro Gutter Vac and a logo redesign for Dive RVA.

Addison Clark relaunched the Virginia is for Restaurant Lovers website for the Virginia Restaurant, Lodging and Travel Association. The site highlights news, events and trends in the restaurant industry and includes a toolkit for restaurant owners with information about suppliers, marketing and health care.

Addison Clark developed a series of TV commercials for CD Hall Waste Services. The ads were created as part of a larger marketing campaign for the dumpster rental company that included email and social media marketing.

One of ND’s ads for Chesapeake Bank.

NDP worked with Todd Wright Photography and MadBox on a campaign for Chesapeake Bank. Called “Beyond Banking,” the campaign includes digital, print and radio ads, some of which feature bank employees and customers. Work included creative direction for the ads, updated billboard creative and additional brand-focused content.

Torx was hired by Hotel Cape Charles to redesign its website. The new site will aim to help the century-old hotel on the Eastern Shore increase bookings and entice vacationers to visit. Torx also is designing a new website for local crane rental company W.O. Grubb. The site is planned to provide resources for existing customers and showcase services for new customers.

Xponent21 built a new website for local nonprofit Greater Richmond Fit4Kids. Work included audience segmentation and goal setting, site optimization and brand assimilation, and user experience improvements.

Dotted Line ranked on Adweek’s annual list of the 75 fastest-growing agencies, reporting 217 percent growth and an increase from six to 20-plus full-time employees.

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