A local jewelry store has minted its latest growth milestone near the spot where it first landed in the Fan three years ago.
Emily Warden Designs opened last week in its new shop and production studio at 2225 Hanover Ave.
The 1,700-square-foot space, formerly home to a State Farm office, is about twice as large as the shop’s prior digs at 425 Strawberry St., giving it more room to grow and space for shoppers.
Owner Emily Warden said she invested about $30,000 in the buildout of her new showroom.
“We’ve grown so much we were bursting at the seams at the other location. It’s harder to accommodate as many customers in the store at once as we would like,” Warden said. “It’s a bigger, better space. We’re doubling our cases. So, we’ll have a bigger selection of rings and more space to look and try things.”
The handmade jewelry store has gradually shifted more of its focus to custom engagement rings, though Warden and her production team of two metalsmiths also make necklaces, earrings and more.
“I’d say the first year on Strawberry Street we were testing the waters. I’ve always been drawn to more ceremonial bridal jewelry because it’s more intentional and creative. You’re creating for a specific person,” she said.
Warden designs the shop’s jewelry and makes most of the pieces herself. The shop also sells third-party home goods.
While looking for a new space, Warden said, she liked the neighborhood so much she didn’t want to go far.
“We love the community of the Strawberry Street area,” she said. “I saw potential in (the new space) and it was only a block and half down the road. So, it was perfect.”
Warden launched her company in 2015 while still a student at James Madison University. She opened on Strawberry Street in August 2019, where she moved after a stint at The Highpoint in Scott’s Addition.