Heading into its 10th year in business, a Norfolk-based law firm is looking for a more visible presence in Richmond as a way to cap off the milestone anniversary.
Pierce McCoy has leased space for its first permanent office in the Richmond market.
The firm is taking over 3,200 square feet on the ground floor of the Bank of America building at 1111 E. Main St. downtown.
Co-founder Nat Pierce said the firm has grown its ranks and book of business here in recent years, prompting an expansion beyond its current temporary space in the Gather coworking location in Scott’s Addition.
Pierce said the firm had been searching for about a year before seizing upon the street-level spot along Main. He said the new space will give the firm a similar setup to that of its main office in the World Trade Center building in downtown Norfolk, where it’s also on the ground floor with street-level visibility.
“It’s like a billboard,” Pierce said of being along a main drag. “It helps with recruiting. That’s kind of the goal.”
Three of the firm’s 18 full-time attorneys are based out of the Richmond office and it will look to add to that over time. Pierce said it has grown mainly through its intern pipeline, making a habit of promoting interns to full attorneys. Half of its attorneys started at the firm as interns.
University of Richmond has become a hub of prospects for the firm, Pierce said, which also prompts the need for more visibility in the city.
Pierce said construction will soon get going to renovate and outfit the space in time for a planned summer 2023 opening. He said the firm is aiming for a less traditional law firm look in the space.
“It’s all glass, almost like a business lounge-type feel to it. It’s a minimalist art studio vibe,” Pierce said.
The Richmond office will add to a new outpost it just opened in New York City and another in Dallas, in addition to its home in Norfolk.
The firm’s main focus in Richmond is labor and employment work, representing both employees and employers. Overall, the firm’s core practice is transactional work for businesses of all sizes. It will look to grow that book in Richmond to complement the labor practice.
Pierce, who got his law degree from Regent University, founded the firm in Norfolk with fellow Regent grad Gabe McCoy.