The Pitch: Advertising and marketing news for 1.10.23

Duke’s “Mayomania” :60 from Familiar Creatures on Vimeo.

Familiar Creatures produced a new campaign for Duke’s Mayo. Called “Mayo Mania,” the campaign debuted during the 2022 Duke’s Mayo Bowl on Dec. 30. The pro wrestling-themed campaign involved TV, online and social and featured animation by HouseSpecial in Portland, Oregon. The 30-second spots also aired during the Gator Bowl the same day.

A screenshot of Whittington Consulting’s website for Credo.

Whittington Consulting launched a new website for Credo, a higher education consulting firm based in North Carolina. It launched a new website for Chase Medical Research, a contract research organization based in Connecticut. Whittington also was hired by Westfield Quality Care of Aurora, a long-term care facility in Nebraska, for digital advertising to assist with recruitment.

Shapes & Colors was selected to provide website development and digital marketing services for Capital Region Small Business Development Center’s JumpStart Website Development Program. The grant program is providing the services to four local businesses: LipLoveLine, Mama Luisa, Esther Manor Farm and Body Ready Sports Massage.

Magnify, a local staffing firm previously known as Executive Placements, hired Parqa, a staffing-focused marketing agency out of Minneapolis, to help with its rebrand last fall.

PRSA Richmond installed officers and board of directors for 2023. Executive officers include President Taya Jarman, President-Elect David Bass, First Vice President of Professional Development Sarah Murphy, Second VP of Awards Abby Kittrell, Third VP of Membership Kenita Matthews, Secretary Taylor Thornberg, Treasurer Hannah Robinson, Immediate Past President Diana Miller, and Director at Large Greg Surber.

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