Longtime Willow Lawn Dollar Tree closes, with new mystery tenant set to swoop in

6.7R crew1

Willow Lawn shopping center in Henrico County recently lost its Dollar Tree store, which had been a longtime tenant at the center. (BizSense file)

A longtime fixture of Willow Lawn shopping center has packed up and left, and a mystery tenant has been found to fill out the vacated storefront.

The Dollar Tree store that has operated for decades at the West End retail development closed in mid-March, according to a spokeswoman for Federal Realty, the Maryland-based REIT that owns Willow Lawn.

The 11,000-square-foot space that Dollar Tree once called home already has been scooped up. An unidentified retailer has been lined up to take over the spot, though it’s not clear when that store will open.

“We have come to an agreement with a new store to backfill the Dollar Tree space. We are not yet at a point where we can identify the retailer. We hope to be able to make that announcement over the upcoming months,” Deirdre Johnson, Federal Realty’s senior vice president of asset management, said in a prepared statement.

willow lawn suite 404

4925 W. Broad St. Suite 404 at Willow Lawn shopping center. (Jack Jacobs photo)

Dollar Tree opened at Willow Lawn in 1995. It had occupied suite 404 at 4925 W. Broad St. since 2007. The space is next to burger joint Five Guys and in the same strip as shoe seller DSW.

It’s unclear what motivated the store’s shut-down. Dollar Tree did not respond to a request for comment for this article. The Chesapeake-based discount retailer lists about 30 stores in the Richmond region on its website.

Three storefronts in that same retail strip are listed as available on Federal Realty’s website, including the one where taco joint TBT El Gallo was planning about a year ago to open a second location that apparently didn’t materialize.

Major tenants at Willow Lawn include Kroger and Dick’s Sporting Goods. Other retailers at the center include a J.Crew Factory outlet in suite 300 at 1601 Willow Lawn Drive and a Michaels craft store.

Just outside of Willow Lawn, autism nonprofit The Faison Center is underway on an expansion to its campus slated to open this year. Also near Willow Lawn, Bank of America has a new-construction branch planned for the site of the former Hardee’s at 5000 W. Broad St.

6.7R crew1

Willow Lawn shopping center in Henrico County recently lost its Dollar Tree store, which had been a longtime tenant at the center. (BizSense file)

A longtime fixture of Willow Lawn shopping center has packed up and left, and a mystery tenant has been found to fill out the vacated storefront.

The Dollar Tree store that has operated for decades at the West End retail development closed in mid-March, according to a spokeswoman for Federal Realty, the Maryland-based REIT that owns Willow Lawn.

The 11,000-square-foot space that Dollar Tree once called home already has been scooped up. An unidentified retailer has been lined up to take over the spot, though it’s not clear when that store will open.

“We have come to an agreement with a new store to backfill the Dollar Tree space. We are not yet at a point where we can identify the retailer. We hope to be able to make that announcement over the upcoming months,” Deirdre Johnson, Federal Realty’s senior vice president of asset management, said in a prepared statement.

willow lawn suite 404

4925 W. Broad St. Suite 404 at Willow Lawn shopping center. (Jack Jacobs photo)

Dollar Tree opened at Willow Lawn in 1995. It had occupied suite 404 at 4925 W. Broad St. since 2007. The space is next to burger joint Five Guys and in the same strip as shoe seller DSW.

It’s unclear what motivated the store’s shut-down. Dollar Tree did not respond to a request for comment for this article. The Chesapeake-based discount retailer lists about 30 stores in the Richmond region on its website.

Three storefronts in that same retail strip are listed as available on Federal Realty’s website, including the one where taco joint TBT El Gallo was planning about a year ago to open a second location that apparently didn’t materialize.

Major tenants at Willow Lawn include Kroger and Dick’s Sporting Goods. Other retailers at the center include a J.Crew Factory outlet in suite 300 at 1601 Willow Lawn Drive and a Michaels craft store.

Just outside of Willow Lawn, autism nonprofit The Faison Center is underway on an expansion to its campus slated to open this year. Also near Willow Lawn, Bank of America has a new-construction branch planned for the site of the former Hardee’s at 5000 W. Broad St.

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Justin Reynolds
Justin Reynolds
11 months ago

This location was always busy and I’m fairly shocked it closed. Dollar Tree is undergoing some structural changes overall as they have changed their pricing model significantly, which I imagine may be related to this closure (it wasn’t for a lack of business). This is a pretty major loss for Willow Lawn, but the vacancy rate is very low and I’m sure it’ll recover. It is a big loss for anyone who uses the Pulse, though.

Bob Wilkus
Bob Wilkus
11 months ago

Agreed, major loss indeed. Moment of silence please, I will be lighting a candle tonight.

Michael Boyer
Michael Boyer
11 months ago

They’re probably tired of the shoplifting.