After emerging from bankruptcy, a national clothing retailer plans to try Willow Lawn on for size.
J.Crew Group is slated to open a J.Crew Factory at the West End shopping center in mid-August, according to a company spokesman.
J.Crew Factory is the lower-cost outlet arm of the men’s and women’s clothing company.
The store will occupy a 5,380-square-foot space in Willow Lawn, though the company could not provide the exact suite number Friday afternoon.
The store is expected to have 15 employees.
The new store marks the second time J.Crew Group has looked to Richmond over the last year.
In May 2020 it came to Richmond’s federal courthouse to file for Chapter 11 bankruptcy, as did many retailers large and small that struggled as a result of economic disruptions caused by the pandemic. The company reorganized and emerged from bankruptcy in September.
As of April 1, J.Crew Group operated 147 J.Crew Factory stores, 152 J.Crew retail locations and 143 Madewell stores in the United States.
The Willow Lawn location will be the first J.Crew Factory store in the Richmond area, according to the store’s website, which lists five stores in Virginia. There’s a J.Crew store in Short Pump Town Center.
It would add to other recent and pending arrivals to Willow Lawn’s tenant list. Seafood restaurant King Crab Juicy Seafood is also preparing to open in the shopping center, while IHOP and Michael’s both opened there earlier this year.