Chesterfield’s Uptown Alley scoops up site for new Williamsburg location

Uptown Alley 2200 Richmond Road Williamsburg 003

A rendering of the Uptown Alley that’s planned for 2200 Richmond Road in Williamsburg. (Image courtesy of Thalhimer)

Uptown Alley, a Chester-based chain of bowling and entertainment venues, has secured its spot for an expansion eastward.

An LLC tied to the company recently paid $4 million to purchase a 64,000-square-foot property at 2200 Richmond Road in Williamsburg, where it plans to open a location featuring bowling, an arcade, duckpin bowling and a restaurant. The vacant property was formerly occupied by Yankee Candle.

The deal was recorded in late March, according to Williamsburg’s online land records. The seller was Fulton Bank, which acquired the property for $5 million in May 2022, per online records. The Yankee Candle closed in 2021. The property was most recently assessed at $5.6 million.

Rob Wright and Dawn Griggs, both of Thalhimer, handled negotiations for the seller. PSH+ is handling architecture and interior design.

The planned Uptown Alley is anticipated to open in 2023, according to a Thalhimer release that announced the deal Tuesday.

Uptown Alley founder Steve Uphoff deferred comment to daughter Cassandra Moore and son-in-law Steven Moore, who Uphoff said were leading the project. They didn’t respond to requests for comment Tuesday afternoon.

Uphoff also runs Uphoff Ventures, which is the parent company of Uptown Alley. The bowling venue chain has locations in Midlothian, Manassas and Arizona, according to its website. Both companies are based in Chester.

Uphoff, known for his Uppy’s convenience store and gas station chain before selling it in 2010, years ago had floated an Uptown Alley for the VCU area, in a deal that never materialized.

Uptown Alley 2200 Richmond Road Williamsburg 003

A rendering of the Uptown Alley that’s planned for 2200 Richmond Road in Williamsburg. (Image courtesy of Thalhimer)

Uptown Alley, a Chester-based chain of bowling and entertainment venues, has secured its spot for an expansion eastward.

An LLC tied to the company recently paid $4 million to purchase a 64,000-square-foot property at 2200 Richmond Road in Williamsburg, where it plans to open a location featuring bowling, an arcade, duckpin bowling and a restaurant. The vacant property was formerly occupied by Yankee Candle.

The deal was recorded in late March, according to Williamsburg’s online land records. The seller was Fulton Bank, which acquired the property for $5 million in May 2022, per online records. The Yankee Candle closed in 2021. The property was most recently assessed at $5.6 million.

Rob Wright and Dawn Griggs, both of Thalhimer, handled negotiations for the seller. PSH+ is handling architecture and interior design.

The planned Uptown Alley is anticipated to open in 2023, according to a Thalhimer release that announced the deal Tuesday.

Uptown Alley founder Steve Uphoff deferred comment to daughter Cassandra Moore and son-in-law Steven Moore, who Uphoff said were leading the project. They didn’t respond to requests for comment Tuesday afternoon.

Uphoff also runs Uphoff Ventures, which is the parent company of Uptown Alley. The bowling venue chain has locations in Midlothian, Manassas and Arizona, according to its website. Both companies are based in Chester.

Uphoff, known for his Uppy’s convenience store and gas station chain before selling it in 2010, years ago had floated an Uptown Alley for the VCU area, in a deal that never materialized.

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Bruce Milam
Bruce Milam
1 year ago

It’s a fun venue and could be a hit in Williamsburg. Management told me once that their evening clientele near Brandermill favors the divorce/“lonely hearts” market, so I wonder if that transfers to Williamsburg? I know little about that demographic other than there’s a lot of disposable income there.

Tim Pfohl
Tim Pfohl
1 year ago

about a mile up Rt 60 from the existing Bowlero, that’s a lotta lanes for Wburg!