D.C. developer Hoffman planning $133M mixed-use project in Scott’s Addition

hoffmannsite

The Hoffman site sits next to The Otis, a large apartment building from Capital Square and Greystar.

After it was cut from consideration for the Diamond District last year, an out-of-town developer is back again in Richmond with plans for a large project in nearby Scott’s Addition.

Washington, D.C.-based Hoffman & Associates announced Monday that it is planning a 400,000-square-foot, six-story mixed-use development at 3200 W. Moore St.

The $133 million project is planned to feature 368 apartment units and 13,000 square feet of retail space, according to the announcement. It also would include 10,000 square feet of amenities such as courtyards, a pool deck and event space.

The development would encompass the entire 2.4-acre block bordered by West Moore and Norfolk streets and Mactavish and Highpoint avenues. The block is currently occupied by a parking lot and two buildings that would be demolished as part of the project, according to a Hoffman spokeswoman.

The project is anticipated to break ground in late 2024. Completion of the yet-to-be-named development is expected in late 2026.

Hoffman is under contract to buy the project site from brothers Jay, Keith and Jeff Nichols, who own the nearby HandCraft mixed-use building and previously owned HandCraft Cleaners.

roys electric motor scotts addition

The project site is currently home to the former Roy’s Electric Motor Sales & Service building, which will be razed.

The Nichols brothers assumed total ownership of the block late last year with the acquisition of the former home of Roy’s Electric Motor Sales & Service, adjacent to a parking lot they already owned at 3207 Norfolk St.

Jay Nichols declined to comment for this story.

The Richmond office of architecture firm Hanbury is handling the project’s design. A rendering of the development wasn’t available.

The upcoming project in Scott’s Addition is planned to be Hoffman’s first project in Richmond. It’s set to rise on the block next to The Otis, a recent mixed-use development by Capital Square and Greystar.

Hoffman, which was founded in 1993, has a more than $6 billion portfolio of developments in the Mid-Atlantic and Southeast. The company’s project portfolio includes The Wharf mixed-use development in D.C.

Hoffman was part of a development team that unsuccessfully competed last year for the nearby Diamond District RFP. That $2.4 billion project was won by RVA Diamond Partners, led by Republic Properties Corp., Thalhimer Realty Partners and Loop Capital, and will be anchored by a new baseball stadium to replace The Diamond.

Hoffman also announced plans Monday for two mixed-use projects totaling $300 million in Charlotte, North Carolina, another new market for the company.

hoffmannsite

The Hoffman site sits next to The Otis, a large apartment building from Capital Square and Greystar.

After it was cut from consideration for the Diamond District last year, an out-of-town developer is back again in Richmond with plans for a large project in nearby Scott’s Addition.

Washington, D.C.-based Hoffman & Associates announced Monday that it is planning a 400,000-square-foot, six-story mixed-use development at 3200 W. Moore St.

The $133 million project is planned to feature 368 apartment units and 13,000 square feet of retail space, according to the announcement. It also would include 10,000 square feet of amenities such as courtyards, a pool deck and event space.

The development would encompass the entire 2.4-acre block bordered by West Moore and Norfolk streets and Mactavish and Highpoint avenues. The block is currently occupied by a parking lot and two buildings that would be demolished as part of the project, according to a Hoffman spokeswoman.

The project is anticipated to break ground in late 2024. Completion of the yet-to-be-named development is expected in late 2026.

Hoffman is under contract to buy the project site from brothers Jay, Keith and Jeff Nichols, who own the nearby HandCraft mixed-use building and previously owned HandCraft Cleaners.

roys electric motor scotts addition

The project site is currently home to the former Roy’s Electric Motor Sales & Service building, which will be razed.

The Nichols brothers assumed total ownership of the block late last year with the acquisition of the former home of Roy’s Electric Motor Sales & Service, adjacent to a parking lot they already owned at 3207 Norfolk St.

Jay Nichols declined to comment for this story.

The Richmond office of architecture firm Hanbury is handling the project’s design. A rendering of the development wasn’t available.

The upcoming project in Scott’s Addition is planned to be Hoffman’s first project in Richmond. It’s set to rise on the block next to The Otis, a recent mixed-use development by Capital Square and Greystar.

Hoffman, which was founded in 1993, has a more than $6 billion portfolio of developments in the Mid-Atlantic and Southeast. The company’s project portfolio includes The Wharf mixed-use development in D.C.

Hoffman was part of a development team that unsuccessfully competed last year for the nearby Diamond District RFP. That $2.4 billion project was won by RVA Diamond Partners, led by Republic Properties Corp., Thalhimer Realty Partners and Loop Capital, and will be anchored by a new baseball stadium to replace The Diamond.

Hoffman also announced plans Monday for two mixed-use projects totaling $300 million in Charlotte, North Carolina, another new market for the company.

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Bruce Milam
Bruce Milam
1 year ago

A few weeks ago another broker and I were discussing how much money Justin French would have made if he hadn’t foolishly attempted to defraud the Feds and the bankers with his deceptive schemes. French was the first to see the potential of Scotts Addition as a housing district, buying up 17 properties there alone to take advantage of the very generous Virginia historical tax credit programs. Billy Jefferson did the same in the Museum District and Manchester, then lost his way with the cash flows. Successful real estate investing, like gardening, takes time to see it grow and blossom.… Read more »

Michael Morgan-Dodson
Michael Morgan-Dodson
1 year ago
Reply to  Bruce Milam

Infill is good but what is unique about this project. All I see is another bland design, mainly 1-bedroom units, and a so called mixed use (3% commercial, 2.5% community amenities, and 94% apartments) building. This description covers just about every building that has gone up for more than a decade (and many of the rehabs too). Ain’t seen nothing yet……It is more like rinse and repeat show. And yes I liked Bruce comments and he is right Justin was greedy fool. Waiting for Hild’s sentencing!

Charles Frankenhoff
Charles Frankenhoff
1 year ago

I don’t see the design here, but Hanbury is solid generally I think? But nothing wrong with the rinse and repeat replacing a parking lot.

I really like how the Otis turned out, can’t remember who the architect was

Wesley Hurley
Wesley Hurley
1 year ago

It’s another bland development for Little NoVA. They’ll probably charge an astronomical monthly rent that’s well out of reach for locals. What progress!

Shawn Harper
Shawn Harper
1 year ago

You can face off against the Build [More] Housing People….. SA already IS characterless!! Lookit the bldg they want to tear down (Is it “Historic”? Shhhhhh…..) the lifecycle of urban development tends to go from small to large, and characterless to more interesting as the value of the land goes up. That’s not to say I wouldn’t prefer something AT LEAST interesting built anywhere in Richmond, I really would, I just don’t expect it until it becomes at LEAST……. Cincinnati…. —- I am just realistic and the collection of people who try to dictate to developers what they should build… Read more »

Charles Frankenhoff
Charles Frankenhoff
1 year ago
Reply to  Bruce Milam

mark fleckenstein and I just had the same discussion last week at Veil. Wow did they screw up

Shawn Harper
Shawn Harper
1 year ago
Reply to  Bruce Milam

Yes, we agree about Manchester, and I also remember — I think French was the more VIrtue-Signaling one and Jefferson was actually my landlord for a while when I moved to Richmond and his attempts to hide cash were pretty interesting.

Not long after this I had the idea of buying a residence in SA myself, but the neighborhood was too ugly even if it was a good price for the location.

FAYERUZ REGAN
FAYERUZ REGAN
1 year ago

Destroying parking decks and adding almost 400 units? Guys – is enough being done to address the abysmal parking situation in Scott’s Addition?

Richard Cable
Richard Cable
1 year ago
Reply to  FAYERUZ REGAN

Yes, the brain trust recently eliminated all parking requirements.

Charles Frankenhoff
Charles Frankenhoff
1 year ago
Reply to  FAYERUZ REGAN

The city should build a shared parking deck like carytown. And also enable developers to let other people use the parking – which I believe the new no parking requirement actually does

Shawn Harper
Shawn Harper
1 year ago

I HAVE read somewhere that the actual people in SA tend to not be happy with the parking situation already. I used to live in the Fan and was very pleased that there was ALWAYS parking within two blocks of my ground floor apt because most of the residences were two and three stories and there was a lot of land devoted to alleys and back-lots — if you were trying to park on a Fri night after 7 pm, it was a bit worse of course, because people came in from hither and yon, but otherwise, it was all… Read more »

Melissa Loughridge Savenko
Melissa Loughridge Savenko
1 year ago

Charles, you know better. Private parking lot and deck owners aren’t going to share their parking lots and decks. They could choose to. But they won’t, for liability reasons. Despite what the no parking proponents say. Maybe I’ll be proven wrong. But I’d bet you my law degree I’m not.

Shawn Harper
Shawn Harper
1 year ago
Reply to  FAYERUZ REGAN

OH NO!!!! Another “Pro Parking Neanderthal” who wants to destroy Urban Life and all life on Spaceship Earth!! 😉

Don’t you know that Milllennials don’t want to own cars and houses and lawnmowers and just want a coffeeshop booth to run their laptop graphic design studio out of????

Have you NEVER heard of UBER???!!!

Are you crazy, man???

Or are you just trolling?

David Humphrey
David Humphrey
1 year ago
Reply to  FAYERUZ REGAN

1)There is not a parking deck here. 2) They did not say what amount of parking they were going to include with the project. Please do not assume they will not be providing parking. It is not in the best interests of the property owner to not provide parking for their residents or business tenants.

Will they solve parking issues in Scott’s Addition? Not likely. Will they provide enough for their development? Most likely.

Lucas de Block
Lucas de Block
9 months ago
Reply to  David Humphrey

Once they get more density and revenue, one will come. Be patient.

Victoria Woodhull
Victoria Woodhull
1 year ago
Reply to  FAYERUZ REGAN

Fayeruz – YES, the “never parking” commenters either never have lived in the Fan, or never visit SA. Parking is already an issue, and they want to add another almost 400 vehicles…..good luck getting $2,500 in rent for jungle parking.

roger turner
roger turner
1 year ago

Victoria like you I am curious if the people who are anti-parking either don’t have cars or if they don’t go to Scott’s Addition? I dread parking when I go there which is usually the worst times like Friday night or Saturday evening for dinner. I don’t mind walking two or three blocks but I hate the “ride around the block” for 15 minutes just trying to find a spot 3 streets over. And for those that will give me thumbs down or say I should have taken a bus that’s not realistic when you live 15 miles out of… Read more »

Lucas de Block
Lucas de Block
9 months ago
Reply to  FAYERUZ REGAN

One public parking garage and it’s solved. Parking decks in any urban environment are a waste of space and ugly. If you want a city for people to walk, no parking decks. Leave the ugly inefficient parking for the suburbs. I think many residents in Scott’s addition will even choose to live car free in the near future. Once the city builds proper sidewalks and road calming infrastructure to prioritize pedestrians.

Shawn Harper
Shawn Harper
1 year ago

It’s a full-on parking WAR …. of WORDS in here! Gotta start making Parking Merch!

Victoria Woodhull
Victoria Woodhull
1 year ago
Reply to  Shawn Harper

too funny! — parking merch — YES, I’ll buy!