Women’s clothing store Jean Theory is planning to open a new location at 5708 Patterson Ave. (Courtesy Jean Theory)
A jeans-focused women’s clothing store in Charlottesville is adding a second location that’s closer to home for its new Richmond-based owner.
Jean Theory plans to open in early November at 5708 Patterson Ave., near the corner of Libbie and Patterson.
The new store will add to Jean Theory’s current shop on Charlottesville’s Downtown Mall, where it primarily sells jeans from a variety of brands such as Citizens of Humanity, Joe’s Jeans, Hudson, Pistola, AG, Agolde and others.
Mandy Edwards
Owner and Richmond resident Mandy Edwards took over Jean Theory earlier this year after getting to know the store as a customer. She had been weighing opening her own store from scratch before striking a deal for Jean Theory.
“I had decided in January of 2022 to pursue a dream of owning a boutique,” Edwards said. “I decided I wanted the focus to be on denim, and I got connected with the previous owner of Jean Theory and at the time she was looking to explore some other options herself.”
Edwards said she thinks there’s a gap in the Richmond market for a store like Jean Theory, adding that the Charlottesville store will continue to operate as usual.
The Richmond shop will occupy the former home of McHugh’s Restorations, a ceramics restoration studio that closed this year after four decades in business.
In addition to women’s jeans, Jean Theory offers blouses, outerwear, shorts and accessories. It stocks new items as opposed to consignment or used clothing.
Edwards runs Jean Theory full time, and bought the business in April. She was previously a stay-at-home mom.
Jean Theory was founded 14 years ago and operated in several locations in Charlottesville before it settled in its current spot at 101 W. Water St. in the city.
Women’s clothing store Jean Theory is planning to open a new location at 5708 Patterson Ave. (Courtesy Jean Theory)
A jeans-focused women’s clothing store in Charlottesville is adding a second location that’s closer to home for its new Richmond-based owner.
Jean Theory plans to open in early November at 5708 Patterson Ave., near the corner of Libbie and Patterson.
The new store will add to Jean Theory’s current shop on Charlottesville’s Downtown Mall, where it primarily sells jeans from a variety of brands such as Citizens of Humanity, Joe’s Jeans, Hudson, Pistola, AG, Agolde and others.
Mandy Edwards
Owner and Richmond resident Mandy Edwards took over Jean Theory earlier this year after getting to know the store as a customer. She had been weighing opening her own store from scratch before striking a deal for Jean Theory.
“I had decided in January of 2022 to pursue a dream of owning a boutique,” Edwards said. “I decided I wanted the focus to be on denim, and I got connected with the previous owner of Jean Theory and at the time she was looking to explore some other options herself.”
Edwards said she thinks there’s a gap in the Richmond market for a store like Jean Theory, adding that the Charlottesville store will continue to operate as usual.
The Richmond shop will occupy the former home of McHugh’s Restorations, a ceramics restoration studio that closed this year after four decades in business.
In addition to women’s jeans, Jean Theory offers blouses, outerwear, shorts and accessories. It stocks new items as opposed to consignment or used clothing.
Edwards runs Jean Theory full time, and bought the business in April. She was previously a stay-at-home mom.
Jean Theory was founded 14 years ago and operated in several locations in Charlottesville before it settled in its current spot at 101 W. Water St. in the city.