Two new-to-market steakhouse chains open outposts in Short Pump

perrys short pump scaled

The Perry’s Steakhouse & Grille at 11788 W. Broad St. in Short Pump is a new-construction building on the site formerly home to Bar Louie. (Jack Jacobs photos)

A pair of steakhouse chains have cut into the Richmond market with outposts in western Henrico.

Brazilian steakhouse Fogo de Chão is now open at West Broad Village, just about 1.5 miles up Broad Street from the Perry’s Steakhouse & Grille that recently opened in an outparcel of Short Pump Town Center.

Fogo de Chão provides churrasco-style, prix-fixe service in which waiters roam the dining room and continuously serve diners with skewers of meats like tenderloin, chicken and lamb for $63 per person.

The restaurant also sells steak, seafood and vegetarian entrees for $36 to $47.

The 7,000-square-foot steakhouse has seating for about 220 people inside as well as a 25-seat outdoor area, according to a company spokeswoman.

Fogo de Chão opened for business in the building at 11221 W. Broad St. on Feb. 12. The space was previously occupied by Kona Grill from 2012 to 2019.

Officials at the new business would not comment on the cost of renovations made to the building. It also did not name the general contractor that handled the work. The restaurant was designed by London-based architecture firm Harrison.

The Short Pump location of Fogo de Chão is the chain’s third location in the state, joining two existing restaurants in Northern Virginia. The Short Pump location’s general manager is Thaynara Santana, who has held roles with the company in places including Reston, Florida and New Jersey, according to a news release.

Fogo de Chão was founded in Brazil in 1979. The company lists more than 80 locations in the United States and overseas on its website.

fogo short pump 2 scaled

Fogo de Chão at 11221 W. Broad St. in Short Pump.

Over by the Short Pump mall, Perry’s opened in early February at its newly constructed restaurant at 11788 W. Broad St. The steakhouse leases the from-scratch, 11,000-square-foot building constructed on the site of the former Bar Louie restaurant.  The property is owned by the owners of Short Pump Town Center.

A Perry’s spokesman declined to share how much was spent to build and equip the restaurant. A company executive previously told BizSense that Perry’s planned to cover the entire cost of the project. Construction wrapped up in December.

International Contractors Inc. was the project’s general contractor and Aria Group Architects designed the restaurant.

Perry’s has seating for 350 diners inside and a outdoor seating area for 45 patrons. The restaurant has four private dining rooms.

The steakhouse’s dinner entrees range from $26 to $135, with many in the $40 to $70 range, according to a menu for the Short Pump Perry’s on the company website. Perry’s sells not only steaks but also seafood and vegan items. The restaurant features an in-house bar brand called Bar 79, which is named for the year Perry’s was established.

Perry’s first opened as a meat market in 1979 in Houston, Texas, where it is headquartered. The steakhouse concept started in 1993. The restaurant chain has more than 20 locations open or planned to be open soon in eight states, and the Short Pump outpost is the company’s first in Virginia. The company also operates Carve American Grille and Verdad True Modern Mexican, both in Austin, Texas.

perrys short pump scaled

The Perry’s Steakhouse & Grille at 11788 W. Broad St. in Short Pump is a new-construction building on the site formerly home to Bar Louie. (Jack Jacobs photos)

A pair of steakhouse chains have cut into the Richmond market with outposts in western Henrico.

Brazilian steakhouse Fogo de Chão is now open at West Broad Village, just about 1.5 miles up Broad Street from the Perry’s Steakhouse & Grille that recently opened in an outparcel of Short Pump Town Center.

Fogo de Chão provides churrasco-style, prix-fixe service in which waiters roam the dining room and continuously serve diners with skewers of meats like tenderloin, chicken and lamb for $63 per person.

The restaurant also sells steak, seafood and vegetarian entrees for $36 to $47.

The 7,000-square-foot steakhouse has seating for about 220 people inside as well as a 25-seat outdoor area, according to a company spokeswoman.

Fogo de Chão opened for business in the building at 11221 W. Broad St. on Feb. 12. The space was previously occupied by Kona Grill from 2012 to 2019.

Officials at the new business would not comment on the cost of renovations made to the building. It also did not name the general contractor that handled the work. The restaurant was designed by London-based architecture firm Harrison.

The Short Pump location of Fogo de Chão is the chain’s third location in the state, joining two existing restaurants in Northern Virginia. The Short Pump location’s general manager is Thaynara Santana, who has held roles with the company in places including Reston, Florida and New Jersey, according to a news release.

Fogo de Chão was founded in Brazil in 1979. The company lists more than 80 locations in the United States and overseas on its website.

fogo short pump 2 scaled

Fogo de Chão at 11221 W. Broad St. in Short Pump.

Over by the Short Pump mall, Perry’s opened in early February at its newly constructed restaurant at 11788 W. Broad St. The steakhouse leases the from-scratch, 11,000-square-foot building constructed on the site of the former Bar Louie restaurant.  The property is owned by the owners of Short Pump Town Center.

A Perry’s spokesman declined to share how much was spent to build and equip the restaurant. A company executive previously told BizSense that Perry’s planned to cover the entire cost of the project. Construction wrapped up in December.

International Contractors Inc. was the project’s general contractor and Aria Group Architects designed the restaurant.

Perry’s has seating for 350 diners inside and a outdoor seating area for 45 patrons. The restaurant has four private dining rooms.

The steakhouse’s dinner entrees range from $26 to $135, with many in the $40 to $70 range, according to a menu for the Short Pump Perry’s on the company website. Perry’s sells not only steaks but also seafood and vegan items. The restaurant features an in-house bar brand called Bar 79, which is named for the year Perry’s was established.

Perry’s first opened as a meat market in 1979 in Houston, Texas, where it is headquartered. The steakhouse concept started in 1993. The restaurant chain has more than 20 locations open or planned to be open soon in eight states, and the Short Pump outpost is the company’s first in Virginia. The company also operates Carve American Grille and Verdad True Modern Mexican, both in Austin, Texas.

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Michael Morgan-Dodson
Michael Morgan-Dodson
1 month ago

Interesting Shula’s closed before Covid. Is there much of a demand in greater RVA for meals that high. Longoven averaged $155 a person bills, was acclaimed across the country and at home, and still closed.

George MacGuffin
George MacGuffin
1 month ago

Fogo is roughly $13 more than Texas de Brasil, but, like that competitor, it’s all you can eat grilled meats and an extraordinary salad bar for $63 excluding drinks and dessert. Not bad. Double-up the Lipitor.
Personally, I find this variety style preferable to sitting down with an overpriced 14oz steak entree with garlic mashed taters. Some people like the old-fashioned stuffy steakhouse experience. The cart, the cut, the cook, the corona Habana (well, not these days), the check.
I find the classic American steakhouse experience is waning. Harbinger, no?

Michael Morgan-Dodson
Michael Morgan-Dodson
1 month ago

I was talking about Perry’s that has entrees up to $135. It isn’t all you can eat. all sides and salads are à la carte. doesn’t take much to get $100 bill there per person throwing a bottle of wine and you’re talking $125 per person.

George MacGuffin
George MacGuffin
1 month ago

Yeah. The classic American steakhouse experience on an out-parcel in the epicenter of mass market retail hell. It’s going to be tough swallowing that bill knowing that you essentially dined at the mall.

Shawn Harper
Shawn Harper
1 month ago

I was WONDERING if we could get some Short Pump-Hate going here!!! You haven’t disappointed.

Now, can someone bring up Parking?

George MacGuffin
George MacGuffin
1 month ago
Reply to  Shawn Harper

Some people love bumper-to-bumper cruising down grand 6 lane thoroughfares of endless strip malls with the Taylor Swift pumping all the way to the Cheesesteak Factory. It’s Basicville,USA.
Murica! When in Rome, no?

Last edited 1 month ago by George MacGuffin
Shawn Harper
Shawn Harper
1 month ago

I certainly am aware of ubiquitous tales of traffic problems around there; also at Brandermill area…

I have never encountered them myself, though I avoid such areas around Rush Hour.

Such are the perils of Success. When you are where everyone wants to be, like Manhattan, there are often too many people around….

George MacGuffin
George MacGuffin
1 month ago

I forgot the bananas foster before the puro

Charles A Frankenhoff
Charles A Frankenhoff
1 month ago

I hope Fogo is better than Texas de Brazil which I found woefully mediocre

I remember really enjoying one in Cambridge Massachusetts 30 years ago it would be nice to have the option of a good one

Shawn Harper
Shawn Harper
1 month ago

I like steakhouses; I like the “stuffy ones” too, but I have never been to Texas de Brazil. I know a guy from Sao Paulo (still lives there but is often in the States) who loathes the chain.

Brian King
Brian King
1 month ago

When touring The West End try that steakhouse on Patterson Avenue. I hear the celebrity clientele rave about the gorgonzola topped filet. Bon apetit

George MacGuffin
George MacGuffin
1 month ago
Reply to  Brian King

Buckhead’s. In a strip-mall (might be next door to a vape emporium) but at least it’s locally owned. Very well received indeed.
Celebrities? In Richmond? Let me dip my pole in the tiny pond for some big fish…hmm, the trust-fund scions to a mediocre grocery store that went under? The heirs to a tinfoil manufacturer? How about the progeny of a company that gave our cowboys lung cancer and now gets teens hooked on Juul’s? I’m stumped. The famous weatherman?

Last edited 1 month ago by George MacGuffin
Brian King
Brian King
1 month ago

Why Daniel Radcliffe, the actor. Wonderful article.

Justin Ranson
Justin Ranson
1 month ago

Haven’t been paying attention to the filming industry in VA lately, have you?

George MacGuffin
George MacGuffin
1 month ago
Reply to  Justin Ranson

I haven’t been paying attention to it at all.
What did I miss? Spiderman 16? A film about Thor’s stepbrother’s superhero cat? Hogwart’s Reunion?

Last edited 1 month ago by George MacGuffin
Shawn Harper
Shawn Harper
1 month ago

That’s actually kinda funny — not sure you can pin sequels on Virginia though.

Shawn Harper
Shawn Harper
1 month ago
Reply to  Justin Ranson

What’s new? Serious question. Am interested.

I know they often had used the area for scene locations, but haven’t heard anything recently.

Shawn Harper
Shawn Harper
1 month ago

Now, now…. he is likely not talking about Local celebs, and, gee, smaller cities usually have local celebs, yes, however charitably one chooses to characterize them.

He MAY be talking about another level of celeb — they DO pass through like everywhere else — they don’t just hide in Beverly Hills or Manhattan or their 300 acre ranch somewhere in the Mountain States or Maui all the time. Granted, I’VE never knowingly seen a celeb here, but I remember when Bruce Springsteen was spotted downtown maybe 15 years ago??