Midtown Yoga, which has two locations in North Carolina, has opened a studio at Carytown Exchange. (Courtesy Midtown Yoga)
A new-to-market yoga studio has unrolled its mat in Carytown.
Midtown Yoga opened earlier this month in the Carytown Exchange shopping center.
The new outpost in Richmond is the third location for the North Carolina-based yoga brand, which opened its first studio in Raleigh in 2019 and later planted its flag in Durham.
Midtown Yoga is owned by MDO Holdings, a Raleigh-based investment and management firm that owns multiple other businesses, including restaurant BB’s Crispy Chicken and kickboxing gym Grit Box, both of which have locations in North Carolina.
Midtown Yoga’s local expansion was inspired in part by owner Michael Olander’s own connection to the Richmond region by way of his wife’s family.
“My wife is from Richmond and my in-laws still live about two miles from the studio. I’ve been up to Richmond a lot and it’s been great to watch the resurgence and growth over the years,” said Olander.
He said MDO also has a prior working relationship with Regency Centers, which developed Carytown Exchange.
The company’s Carytown studio is in suite A140, a 2,200-square-foot space on the Cary Street side of the shopping center. Its storefront is between Nothing Bundt Cakes and MyEyeDr. The yoga studio will also be near Schwarzschild Jewelers, which relocated to Carytown Exchange from a storefront down the street.
Olander said the cost to open Midtown’s Carytown studio is around $600,000.
Midtown Yoga offers hot yoga sessions, with several class offerings including strength- and core-focused classes. Monthly memberships cost $139 for unlimited classes, 20% off events and other perks, per the company’s website. It also offers a four-class, $74 monthly membership. A single drop-in class costs $25.
Olander said the company has more locations in store for the Richmond region. He said negotiations are underway to secure a Short Pump spot.
Midtown Yoga is on the Cary Street side of Carytown Exchange, between MyEyeDr and Nothing Bundt Cakes. (Jack Jacobs photo)
MDO has ties to another upcoming arrival at Carytown Exchange. The company is an investor in North Carolina restaurant chain Rise Southern Biscuits and Righteous Chicken, which plans to open in the shopping center later this year.
Other tenants in Carytown Exchange include women’s clothing store Monkee’s, Starbucks, Torchy’s Tacos and gym City Row.
Jim Ashby and David Crawford of Thalhimer handle leasing at the center, which is nearly filled.
Midtown Yoga, which has two locations in North Carolina, has opened a studio at Carytown Exchange. (Courtesy Midtown Yoga)
A new-to-market yoga studio has unrolled its mat in Carytown.
Midtown Yoga opened earlier this month in the Carytown Exchange shopping center.
The new outpost in Richmond is the third location for the North Carolina-based yoga brand, which opened its first studio in Raleigh in 2019 and later planted its flag in Durham.
Midtown Yoga is owned by MDO Holdings, a Raleigh-based investment and management firm that owns multiple other businesses, including restaurant BB’s Crispy Chicken and kickboxing gym Grit Box, both of which have locations in North Carolina.
Midtown Yoga’s local expansion was inspired in part by owner Michael Olander’s own connection to the Richmond region by way of his wife’s family.
“My wife is from Richmond and my in-laws still live about two miles from the studio. I’ve been up to Richmond a lot and it’s been great to watch the resurgence and growth over the years,” said Olander.
He said MDO also has a prior working relationship with Regency Centers, which developed Carytown Exchange.
The company’s Carytown studio is in suite A140, a 2,200-square-foot space on the Cary Street side of the shopping center. Its storefront is between Nothing Bundt Cakes and MyEyeDr. The yoga studio will also be near Schwarzschild Jewelers, which relocated to Carytown Exchange from a storefront down the street.
Olander said the cost to open Midtown’s Carytown studio is around $600,000.
Midtown Yoga offers hot yoga sessions, with several class offerings including strength- and core-focused classes. Monthly memberships cost $139 for unlimited classes, 20% off events and other perks, per the company’s website. It also offers a four-class, $74 monthly membership. A single drop-in class costs $25.
Olander said the company has more locations in store for the Richmond region. He said negotiations are underway to secure a Short Pump spot.
Midtown Yoga is on the Cary Street side of Carytown Exchange, between MyEyeDr and Nothing Bundt Cakes. (Jack Jacobs photo)
MDO has ties to another upcoming arrival at Carytown Exchange. The company is an investor in North Carolina restaurant chain Rise Southern Biscuits and Righteous Chicken, which plans to open in the shopping center later this year.
Other tenants in Carytown Exchange include women’s clothing store Monkee’s, Starbucks, Torchy’s Tacos and gym City Row.
Jim Ashby and David Crawford of Thalhimer handle leasing at the center, which is nearly filled.