Steve and Greg Terrill in Txtur’s new Manchester location. (Mike Platania photos)
An old Manchester train depot has been reborn as a new retail-restaurant combo concept.
Furniture brand Txtur’s Stock Café & Bar opens today at 604 Hull St. The new spot is both a restaurant and a showroom for the retailer, which is a spinoff of Roanoke-based furniture company Chervan.
While Chervan has been making fully customizable furniture for nearly 90 years, it dipped into the hospitality industry in 2021 with Stock, a restaurant, showroom and boutique hotel it opened in a historic fire station in downtown Roanoke.
Stock combines a furniture showroom with a bar and restaurant.
Last year it signed on to bring the concept to Richmond when it leased the former Seaboard train depot on Hull Street and converted it into Stock Café & Bar.
The Richmond version includes a sit-down dining room, but Txtur CEO Greg Terrill, who leads the company with his brother Steve, said they want diners to stretch out a bit across the 8,400-square-foot space.
“If you think about it, people hate buying cars, and they really hate buying furniture. It’s nerve-wracking, you don’t know the quality that you’re getting, and so many furniture places have high-pressure sales,” Greg Terrill said. “We encourage people to go sit in the showroom and have drinks. We want it to be a fun, inviting experience … and generally the conversation starts with them saying, ‘Wow, what a cool space,’ and they’ll lead us back to talking about furniture.”
Chervan and Txtur’s growth was fueled in part by its fast turnaround times during the pandemic, when many manufacturers took months or years to fulfill orders. Greg Terrill said since everything from its framing to fabric to cardboard boxes is made in-house at Chervan’s two Roanoke warehouses, the company is able to produce and ship pieces in around six weeks.
Stock’s offerings include coffee and pastries in the morning before shifting to lunch and dinner service, where it offers Nordic-inspired fare.
All of Txtur’s custom furniture is made in Roanoke.
The old train depot, owned by local real estate players Doug Albertson and Palmer Wilkins, was renovated using historic tax credits in a project Greg Terrill estimated at more than $1 million. Txtur and Stock’s local staff numbers about 35, Terrill said.
It’s the second furniture shop to head to South Richmond in recent years, joining LaDiff, which relocated from Shockoe Slip to Commerce Road in 2022.
Steve and Greg Terrill in Txtur’s new Manchester location. (Mike Platania photos)
An old Manchester train depot has been reborn as a new retail-restaurant combo concept.
Furniture brand Txtur’s Stock Café & Bar opens today at 604 Hull St. The new spot is both a restaurant and a showroom for the retailer, which is a spinoff of Roanoke-based furniture company Chervan.
While Chervan has been making fully customizable furniture for nearly 90 years, it dipped into the hospitality industry in 2021 with Stock, a restaurant, showroom and boutique hotel it opened in a historic fire station in downtown Roanoke.
Stock combines a furniture showroom with a bar and restaurant.
Last year it signed on to bring the concept to Richmond when it leased the former Seaboard train depot on Hull Street and converted it into Stock Café & Bar.
The Richmond version includes a sit-down dining room, but Txtur CEO Greg Terrill, who leads the company with his brother Steve, said they want diners to stretch out a bit across the 8,400-square-foot space.
“If you think about it, people hate buying cars, and they really hate buying furniture. It’s nerve-wracking, you don’t know the quality that you’re getting, and so many furniture places have high-pressure sales,” Greg Terrill said. “We encourage people to go sit in the showroom and have drinks. We want it to be a fun, inviting experience … and generally the conversation starts with them saying, ‘Wow, what a cool space,’ and they’ll lead us back to talking about furniture.”
Chervan and Txtur’s growth was fueled in part by its fast turnaround times during the pandemic, when many manufacturers took months or years to fulfill orders. Greg Terrill said since everything from its framing to fabric to cardboard boxes is made in-house at Chervan’s two Roanoke warehouses, the company is able to produce and ship pieces in around six weeks.
Stock’s offerings include coffee and pastries in the morning before shifting to lunch and dinner service, where it offers Nordic-inspired fare.
All of Txtur’s custom furniture is made in Roanoke.
The old train depot, owned by local real estate players Doug Albertson and Palmer Wilkins, was renovated using historic tax credits in a project Greg Terrill estimated at more than $1 million. Txtur and Stock’s local staff numbers about 35, Terrill said.
It’s the second furniture shop to head to South Richmond in recent years, joining LaDiff, which relocated from Shockoe Slip to Commerce Road in 2022.
Greg and Steve – super job on the renovation. The space is incredible (I’m envious of those original wide-plank floors). Glad to have you as neighbors, and we look forward to enjoying many meals at Stock.