Project Snapshot: 15-story Parc View apartment tower opens to residents downtown

 

The transformation of a Monroe Ward parking lot into one of the tallest new buildings in the city is complete. 

Construction of the 15-story Parc View at Commonwealth building at 321 W. Grace St. has wrapped up and residents began moving in earlier this month. 

Located just blocks from VCU’s Monroe Park campus, the sizable building is the first project in the region for Pinecrest, a Chicago-based developer that specializes in student housing.

With students in mind, Parc View offers 168 fully furnished units, most of which are two or more bedrooms. At capacity, the building could house around 500 people. 

Pinecrest CEO Tyler Perlmutter said the building is now over 80 percent leased, and that units are renting at around $2.80 per square foot. Units range from around 600 to 1,500 square feet, putting rents at about $1,700 to $4,200 per month.

“We feel really good about where we are right now with leasing,” Perlmutter said. “In student housing you’re typically trying to get to about 80 percent (occupancy) your first year.”

Pittsburgh-based Rycon Construction was the project general contractor. Hickok Cole was the architect. Perlmutter declined to disclose the project cost.

The amenities in the building are also student-centric, from the 67-space parking deck to a common study area and art studio. It also has a rooftop deck with lounge seating. 

Parc View also has a 1,600-square-foot retail space that’s being marketed for lease by JLL’s Gareth Jones and Spotty Robins. 

“We really want a tenant that’ll be an amenity to the building,” Perlmutter said. “We were thinking like a quick-service food place or a fitness user like a yoga or pilates studio.”

Resident move-ins mark the end of a roughly four-year development cycle for Parc View. 

Pinecrest first filed for a special-use permit for the development in the summer of 2020, when the half-acre site was a surface parking lot. A few months later Pinecrest bought the land for $2.5 million and  by last summer the building had topped out

Pinecrest typically looks to eventually sell the buildings it develops, but Perlmutter said they’re not pursuing that path with Parc View. 

 

The transformation of a Monroe Ward parking lot into one of the tallest new buildings in the city is complete. 

Construction of the 15-story Parc View at Commonwealth building at 321 W. Grace St. has wrapped up and residents began moving in earlier this month. 

Located just blocks from VCU’s Monroe Park campus, the sizable building is the first project in the region for Pinecrest, a Chicago-based developer that specializes in student housing.

With students in mind, Parc View offers 168 fully furnished units, most of which are two or more bedrooms. At capacity, the building could house around 500 people. 

Pinecrest CEO Tyler Perlmutter said the building is now over 80 percent leased, and that units are renting at around $2.80 per square foot. Units range from around 600 to 1,500 square feet, putting rents at about $1,700 to $4,200 per month.

“We feel really good about where we are right now with leasing,” Perlmutter said. “In student housing you’re typically trying to get to about 80 percent (occupancy) your first year.”

Pittsburgh-based Rycon Construction was the project general contractor. Hickok Cole was the architect. Perlmutter declined to disclose the project cost.

The amenities in the building are also student-centric, from the 67-space parking deck to a common study area and art studio. It also has a rooftop deck with lounge seating. 

Parc View also has a 1,600-square-foot retail space that’s being marketed for lease by JLL’s Gareth Jones and Spotty Robins. 

“We really want a tenant that’ll be an amenity to the building,” Perlmutter said. “We were thinking like a quick-service food place or a fitness user like a yoga or pilates studio.”

Resident move-ins mark the end of a roughly four-year development cycle for Parc View. 

Pinecrest first filed for a special-use permit for the development in the summer of 2020, when the half-acre site was a surface parking lot. A few months later Pinecrest bought the land for $2.5 million and  by last summer the building had topped out

Pinecrest typically looks to eventually sell the buildings it develops, but Perlmutter said they’re not pursuing that path with Parc View. 

This story is for our paid subscribers only. Please become one of the thousands of BizSense Pro readers today!

Your subscription has expired. Renew now by choosing a subscription below!

For more informaiton, head over to your profile.

Profile


SUBSCRIBE NOW

 — 

 — 

 — 

TERMS OF SERVICE:

ALL MEMBERSHIPS RENEW AUTOMATICALLY. YOU WILL BE CHARGED FOR A 1 YEAR MEMBERSHIP RENEWAL AT THE RATE IN EFFECT AT THAT TIME UNLESS YOU CANCEL YOUR MEMBERSHIP BY LOGGING IN OR BY CONTACTING [email protected].

ALL CHARGES FOR MONTHLY OR ANNUAL MEMBERSHIPS ARE NONREFUNDABLE.

EACH MEMBERSHIP WILL ONLY FUNCTION ON UP TO 3 MACHINES. ACCOUNTS ABUSING THAT LIMIT WILL BE DISCONTINUED.

FOR ASSISTANCE WITH YOUR MEMBERSHIP PLEASE EMAIL [email protected]




Return to Homepage

POSTED IN Commercial Real Estate

Editor's Picks

Subscribe
Notify of
guest

7 Comments
oldest
newest most voted
Inline Feedbacks
View all comments
Bruce Milam
Bruce Milam
3 months ago

500 students. 67 parking spaces. Will that actually work?

Wes Morgan
Wes Morgan
3 months ago
Reply to  Bruce Milam

Picture Hunger Games

Frank Wood
Frank Wood
3 months ago
Reply to  Bruce Milam

Bruce,
Don’t forget Richmond removed parking space requirements from their zoning formula. And NO, it doesn’t work.

Don O'Keefe
Don O'Keefe
3 months ago
Reply to  Bruce Milam

The building is right by the campus and most VCU students do not have, and do not need, a car. This is the kind of building we need more of to improve our transit system. Great project.

Lonzo Harris
Lonzo Harris
3 months ago

These kids will be ticketed to death, how is that going to work.

Wes Morgan
Wes Morgan
3 months ago

It looks nice but I couldn’t imagine being a student and paying that kind of rent.

Will Segar
Will Segar
3 months ago

Enrollment at VCU over the last 10 years or so has been declining, matching the national trend. I hope this building succeeds.