Regency breaks ground on new apartments, pivots away from food hall plans

regency apartments rise 2 1

A rendering of The Rise II apartment complex, which recently broke ground at Regency (BizSense file)

The yearslong transformation of Regency continues, with hundreds more apartments underway and a change in plans for what was supposed to be a new food hall at the ever-evolving Henrico mall.

Ground was broken in recent weeks on a new section of more than 300 apartments on a roughly 2-acre piece of what had been a parking lot between Starling Drive and The Rise at Regency, the first phase of apartments to be built at the mall.

Dubbed The Rise II, the new apartment building is expected to be largely similar to the first phase, which was completed in 2022 and consisted of 320 units, most of them one- and two-bedroom units as well as a few three-bedroom units.

The project is anticipated to be mostly complete by early 2027, when the first residents are expected to move in, said Mark Slusher of Thalhimer Realty Partners, which co-owns Regency with Rebkee Co.

Slusher declined to share the anticipated cost of the 314-unit Rise II project, though previous estimates were pegged at $76 million.

Purcell Construction is the project’s general contractor, and Poole & Poole Architecture was tapped to handle the design of the apartments.

Slusher said the second apartments phase has been two years in the making, and blamed elevated prices caused by the pandemic and interest rate increases for the delay. He said that as those issues have lessened more recently, the project has been able to move forward.

Like the original section of Rise, this second building is being financed in part by Virginia Housing. That support from the state’s housing authority requires 20 percent of the upcoming units be reserved for people who make less than 80 percent of the area median income.

Once Rise II is completed, there will be more than 630 apartments at Regency, which in recent years has moved away from a traditional retail focus to become a mixed-use development with activity-focused anchors like Performance Pickleball and trampoline park Surge. The property is zoned for up to 1,250 units.

regency rise ii project site scaled

Work got under way in recent weeks on The Rise II, a 314-unit apartment complex set to be built at Regency. (Jack Jacobs photo)

Inside the mall itself, Regency’s developers have pulled the plug on a food hall to replace the old food court, and instead will fill the 10,000-square-foot space with one or two large restaurant tenants.

Slusher said Regency moved away from the food hall idea because it no longer seemed viable, and noted how the food hall model generally has struggled locally. Hatch Local, the region’s first food hall, closed in Manchester in 2024 after just two years in business. And EAT Restaurant Partners abandoned its plans to open a food hall in Scott’s Addition.

“The food hall has been a bridge too far not only for us but around the city,” Slusher said. “We’re pivoting to any sort of restaurant use.”

The Regency food hall was envisioned as a way to modernize the mall’s traditional food court, the final operator of which moved out in April 2022 to make way for the project. In addition to a renovation of the space to tee up a food hall, the project also involved the creation of an outdoor plaza and new entrance for Regency.

In other Regency news, Twin Hickory Tavern, which took over the former Sloop John B space at the mall, was expected to open before the end of 2024. Virtual reality venue Pelagos VR recently opened in the storefront next door. And near the upcoming apartments, work has begun on a Chase Bank branch fronting Quioccasin Road.

POSTED IN Commercial Real Estate

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Bruce Milam
Bruce Milam
1 day ago

Happy New Year! There’s a lot of great news on the development fronts in every county and city locally today. The downside is that demand still exceeds supply by such a huge margin that housing will be more expensive across the region. It’s risen much faster than other factors in inflation. But the Richmond SMSA is still a very desirable place to live and do business as Thalhimer can attest. I look forward to the completion of The Regency.

Vickie Booker
Vickie Booker
8 hours ago

If I wanted to live in the hustle of NOVA, I would move there. I like trees, and quiet streets with few sidewalks and no unnecessary bike lanes 🙂 like G Allen use to be when I relocated out of Richmond City…. Argh.

David Humphrey
David Humphrey
3 hours ago
Reply to  Vickie Booker

Just because you do not like it does not mean that others do not. The County must continue to move forward and reinvent itself. Regency was a Cloverleaf in the making before Rebkee got a hold of it and the County worked with them to approve the flexibility needed renovate the property and turn it back into an asset for the citizen’s of the County.

Brian Glass
Brian Glass
6 hours ago

Vicki: Move to The Ainsworth Apartments at Woodman and Hungary Road. They are a class A apartment complex with incredible amenities including, for example, an outdoor swimming pool that’s open all year round, a first-class gym facility, and a dog washing station to name a They even have townhouses, with garages for rent!

Carl Schwendeman
Carl Schwendeman
4 hours ago

I find it amaze how dumb people were in the 1970’s during most of the land in Richmond into vast empty parking lots that were never even a quarter full to begin with. It’s really amazing how many mistakes they are fixing now.

Steve Peterson
Steve Peterson
3 hours ago

This news is disappointing. Was an impact analysis conducted regarding how these units would burden our already overcrowded schools? This will adversely affect Maybeury Elementary, Tuckahoe Middle School, and Douglas Freeman High School. It feels like greed is winning and our students will be the ones to suffer the consequences as more teachers take early retirement or leave teaching altogether in part due to the ballooning student/teacher-classroom ratio.
At 630 units upon completion of phase two and with the project being zoned for 1,250 units total, this is only going to get worse.