Playa Bowls sells acai bowls, smoothies, cold-pressed juices and cold-brew coffee. The new-to-market concept has a Short Pump location in the works. (Courtsey Playa Bowls)
A fruit-centric restaurant chain is bringing its bowls to Short Pump.
Playa Bowls, which sells acai bowls, smoothies, cold-pressed juices and cold-brew coffee, is planning to open at 11341 W. Broad St., in the Short Pump Station shopping center.
It would be the Richmond region’s first Playa Bowls outpost, joining other Virginia locations in Charlottesville, Fairfax, Reston and Lynchburg.
The Short Pump store’s franchisee is Christina Ho, who also operates the company’s location in Charlottesville. Ho didn’t respond to requests for comment.
In addition to acai berries, customers can build bowls with mango, coconut, banana and more as a base, and add in additional fruit and other foods.
Bowls range in price from $10 to $13 at the Charlottesville location, according to an online menu, while smoothies cost $8 to $9 a pop.
Playa Bowls locations have indoor seating, and the operating hours vary among the company’s locations. The Charlottesville outpost is open 8 a.m. to 8 p.m. daily.
The Short Pump location will open in the storefront between Stretch Lab and Buff City Soap. The 1,600-square-foot space was formerly an outpost of now-defunct local beer shop Growlers To Go.
Playa Bowls has yet to set an opening date for the new spot, according to company spokeswoman Isabella Bobillo.
Other tenants at the Trader Joe’s-anchored Short Pump Station center include Chopt, Gearharts Fine Chocolates, Sweet Frog, Ulta and Petco among others.
Jim Ashby of Thalhimer handles leasing at the center.
Playa Bowls is planning to open in the storefront formerly occupied by Growlers To Go in Short Pump Station. (Jack Jacobs photo)
The first Playa Bowls location opened in 2014 in Belmar, New Jersey, where the company is headquartered. The company began to franchise in 2017 and currently has more than 200 restaurants in 22 states, according to the spokeswoman.
The initial franchise fee for Playa Bowls is $35,000, and the overall estimated cost to start a franchise is between $188,600 and $636,500, according to the company’s website.
In other recent Short Pump restaurant moves, auto-themed restaurant chain Ford’s Garage is planning to open a location at West Broad Village. Earlier this year, Carrabba’s shuttered an outpost in the same shopping center.
Playa Bowls sells acai bowls, smoothies, cold-pressed juices and cold-brew coffee. The new-to-market concept has a Short Pump location in the works. (Courtsey Playa Bowls)
A fruit-centric restaurant chain is bringing its bowls to Short Pump.
Playa Bowls, which sells acai bowls, smoothies, cold-pressed juices and cold-brew coffee, is planning to open at 11341 W. Broad St., in the Short Pump Station shopping center.
It would be the Richmond region’s first Playa Bowls outpost, joining other Virginia locations in Charlottesville, Fairfax, Reston and Lynchburg.
The Short Pump store’s franchisee is Christina Ho, who also operates the company’s location in Charlottesville. Ho didn’t respond to requests for comment.
In addition to acai berries, customers can build bowls with mango, coconut, banana and more as a base, and add in additional fruit and other foods.
Bowls range in price from $10 to $13 at the Charlottesville location, according to an online menu, while smoothies cost $8 to $9 a pop.
Playa Bowls locations have indoor seating, and the operating hours vary among the company’s locations. The Charlottesville outpost is open 8 a.m. to 8 p.m. daily.
The Short Pump location will open in the storefront between Stretch Lab and Buff City Soap. The 1,600-square-foot space was formerly an outpost of now-defunct local beer shop Growlers To Go.
Playa Bowls has yet to set an opening date for the new spot, according to company spokeswoman Isabella Bobillo.
Other tenants at the Trader Joe’s-anchored Short Pump Station center include Chopt, Gearharts Fine Chocolates, Sweet Frog, Ulta and Petco among others.
Jim Ashby of Thalhimer handles leasing at the center.
Playa Bowls is planning to open in the storefront formerly occupied by Growlers To Go in Short Pump Station. (Jack Jacobs photo)
The first Playa Bowls location opened in 2014 in Belmar, New Jersey, where the company is headquartered. The company began to franchise in 2017 and currently has more than 200 restaurants in 22 states, according to the spokeswoman.
The initial franchise fee for Playa Bowls is $35,000, and the overall estimated cost to start a franchise is between $188,600 and $636,500, according to the company’s website.
In other recent Short Pump restaurant moves, auto-themed restaurant chain Ford’s Garage is planning to open a location at West Broad Village. Earlier this year, Carrabba’s shuttered an outpost in the same shopping center.
Good luck in that location – Trader Joe’s takes up most of the parking.