Nash Osborn and Matt Hurley. (Courtesy The Fishin’ Pig)
A Farmville-based restaurant group is casting out into the Richmond market.
The Fishin’ Pig is preparing to open in the former Hurley’s Tavern space at 4028 Cox Road in Innsbrook.
As its name suggests, The Fishin’ Pig serves both pork and seafood with items such as pulled pork, brisket, fried catfish and fish tacos on its menu. The Richmond location will be The Fishin’ Pig’s fourth, joining its other spots in Farmville, Waynesboro and Norfolk.
A family connection helped bring the concept to Innsbrook. Fishin’ Pig co-owner Matt Hurley’s brother, Mark, owned Hurley’s Tavern before it closed earlier this year.
“(Hurley’s Tavern) had a nice run out there. They just felt it was time for a change, so we started having discussions with them,” Matt Hurley said. “We felt we could pull off the same success and not lose anything in the quality of our food and service. … The small towns have been good for us, but we’re not afraid of the big city.”
Fishin’ Pig’s roots date to 2013, when Hurley and Nash Osborn opened the first location in Farmville, not far from the Longwood University campus.
The Fishin’ Pig serves Memphis-style barbecue.
Hurley and Osborn’s backgrounds each lend themselves to different sides of The Fishin’ Pig’s menu. Osborn and his family have a background in the seafood business as owners of Shorty’s Famous Seafood & Chicken Breading. Hurley, meanwhile, grew up in Memphis, Tennessee, and learned to cook barbecue in that region’s style.
“I’ve got a lot of barbecue knowledge from growing up back home,” Hurley said. “We make dry-rubbed, Memphis-style, hand-pulled barbecue, and we make all our sauces in-house.”
A few years after opening in Farmville, they branched out into Waynesboro and Norfolk, and Osborn and Hurley have plans to take it beyond Richmond with a spot in Daleville. Osborn said being a barbecue restaurant that serves more than just barbecue has helped fuel the growth.
“It’s funny because our clientele kind of breaks down into factions: Half are on the fried catfish side and half are on the barbecue side,” Osborn said. “I think that’s our biggest asset. We have a pretty broad spectrum of food that appeals to a lot of people.”
The Fishin’ Pig is a full-service restaurant, complete with a bar and catering operation. Hurley said the business also has food trucks at the other locations and will look to eventually bring one to Richmond.
The new spot is taking over Hurley’s Tavern’s old home. (Mike Platania photo)
They’re converting Hurley’s Tavern’s 3,000-square-foot space into The Fishin’ Pig with eyes on an early fall opening. Hurley said much of the staff from the tavern will stick around and help run The Fishin’ Pig.
“We’re really excited about that,” Hurley said. “And pretty much all of (Mark’s) regulars that we spoke to are also excited about us coming down.”
Barbecue dishes at The Fishin’ Pig are generally priced between $12 and $15, as are its burgers and tacos. It’s open for lunch and dinner, seven days per week.
Other new restaurants heading to western Henrico area include Ford’s Garage and Foxtail Coffee Co., both of which are opening in West Broad Village, and Turning Point Restaurant, a New Jersey-based breakfast and lunch chain that’s going into the Nuckols Place shopping center.
Nash Osborn and Matt Hurley. (Courtesy The Fishin’ Pig)
A Farmville-based restaurant group is casting out into the Richmond market.
The Fishin’ Pig is preparing to open in the former Hurley’s Tavern space at 4028 Cox Road in Innsbrook.
As its name suggests, The Fishin’ Pig serves both pork and seafood with items such as pulled pork, brisket, fried catfish and fish tacos on its menu. The Richmond location will be The Fishin’ Pig’s fourth, joining its other spots in Farmville, Waynesboro and Norfolk.
A family connection helped bring the concept to Innsbrook. Fishin’ Pig co-owner Matt Hurley’s brother, Mark, owned Hurley’s Tavern before it closed earlier this year.
“(Hurley’s Tavern) had a nice run out there. They just felt it was time for a change, so we started having discussions with them,” Matt Hurley said. “We felt we could pull off the same success and not lose anything in the quality of our food and service. … The small towns have been good for us, but we’re not afraid of the big city.”
Fishin’ Pig’s roots date to 2013, when Hurley and Nash Osborn opened the first location in Farmville, not far from the Longwood University campus.
The Fishin’ Pig serves Memphis-style barbecue.
Hurley and Osborn’s backgrounds each lend themselves to different sides of The Fishin’ Pig’s menu. Osborn and his family have a background in the seafood business as owners of Shorty’s Famous Seafood & Chicken Breading. Hurley, meanwhile, grew up in Memphis, Tennessee, and learned to cook barbecue in that region’s style.
“I’ve got a lot of barbecue knowledge from growing up back home,” Hurley said. “We make dry-rubbed, Memphis-style, hand-pulled barbecue, and we make all our sauces in-house.”
A few years after opening in Farmville, they branched out into Waynesboro and Norfolk, and Osborn and Hurley have plans to take it beyond Richmond with a spot in Daleville. Osborn said being a barbecue restaurant that serves more than just barbecue has helped fuel the growth.
“It’s funny because our clientele kind of breaks down into factions: Half are on the fried catfish side and half are on the barbecue side,” Osborn said. “I think that’s our biggest asset. We have a pretty broad spectrum of food that appeals to a lot of people.”
The Fishin’ Pig is a full-service restaurant, complete with a bar and catering operation. Hurley said the business also has food trucks at the other locations and will look to eventually bring one to Richmond.
The new spot is taking over Hurley’s Tavern’s old home. (Mike Platania photo)
They’re converting Hurley’s Tavern’s 3,000-square-foot space into The Fishin’ Pig with eyes on an early fall opening. Hurley said much of the staff from the tavern will stick around and help run The Fishin’ Pig.
“We’re really excited about that,” Hurley said. “And pretty much all of (Mark’s) regulars that we spoke to are also excited about us coming down.”
Barbecue dishes at The Fishin’ Pig are generally priced between $12 and $15, as are its burgers and tacos. It’s open for lunch and dinner, seven days per week.
Other new restaurants heading to western Henrico area include Ford’s Garage and Foxtail Coffee Co., both of which are opening in West Broad Village, and Turning Point Restaurant, a New Jersey-based breakfast and lunch chain that’s going into the Nuckols Place shopping center.
Good luck Matt!!
We love Fishin’ Pig in Farmville! Can’t wait to visit in Innsbrook!
There are several interesting eateries in that shopping center – looks like a good trend!
When does it open?
I’ve heard good things about this restaurant and have wanted to try it. I look forward to it!
Fishin Pig catered our wedding and were absolutely terrific.
Congrats Matt n Nash and mark ! Wish you guys so much luck in Richmond . I’ll def come see the new place !!!!!