So now you can shower with your school?

0

virginiatechshowercurtainI was at a friend’s party on Friday night and saw a Virginia Tech shower curtain. That’s some love.

And it got me thinking about when college retailing went from selling apparel, pint glasses, notebooks and maybe a bumper sticker, to everything under the sun – from grill covers to birdhouses.

And I have the feeling that Virginia Tech fans probably buy the most of this stuff. I just have trouble believing that there is a William and Mary shower curtain. So why does Virginia Tech have such a powerful brand?

And for BizSense readers with a few more years on me: When did Virginia Tech’s retail appeal get so popular? Was it directly correlated to a good football program and Michael Vick?

Plus a related video:
[youtube]http://www.youtube.com/watch?v=xvmZ9SPcTzU[/youtube]

virginiatechshowercurtainI was at a friend’s party on Friday night and saw a Virginia Tech shower curtain. That’s some love.

And it got me thinking about when college retailing went from selling apparel, pint glasses, notebooks and maybe a bumper sticker, to everything under the sun – from grill covers to birdhouses.

And I have the feeling that Virginia Tech fans probably buy the most of this stuff. I just have trouble believing that there is a William and Mary shower curtain. So why does Virginia Tech have such a powerful brand?

And for BizSense readers with a few more years on me: When did Virginia Tech’s retail appeal get so popular? Was it directly correlated to a good football program and Michael Vick?

Plus a related video:
[youtube]http://www.youtube.com/watch?v=xvmZ9SPcTzU[/youtube]

This story is for our paid subscribers only. Please become one of the thousands of BizSense Pro readers today!

Your subscription has expired. Renew now by choosing a subscription below!

For more informaiton, head over to your profile.

Profile

SUBSCRIBE NOW

$35 / Month

 — 

$125 / Year

 — 

Corporate Packages

 — 

TERMS OF SERVICE:

ALL MEMBERSHIPS RENEW AUTOMATICALLY. YOU WILL BE CHARGED FOR A 1 YEAR MEMBERSHIP RENEWAL AT THE RATE IN EFFECT AT THAT TIME UNLESS YOU CANCEL YOUR MEMBERSHIP BY LOGGING IN OR BY CONTACTING [email protected].

ALL CHARGES FOR MONTHLY OR ANNUAL MEMBERSHIPS ARE NONREFUNDABLE.

EACH MEMBERSHIP WILL ONLY FUNCTION ON UP TO 3 MACHINES. ACCOUNTS ABUSING THAT LIMIT WILL BE DISCONTINUED.

FOR ASSISTANCE WITH YOUR MEMBERSHIP PLEASE EMAIL [email protected]


Return to Homepage

Subscribe
Notify of
guest

0 Comments
oldest
newest most voted
Inline Feedbacks
View all comments