A local restaurateur and barkeep is launching a biodiesel taxi service in Richmond – not Fredericksburg, as he originally planned.
TurnUp Taxi, an enterprise run by F.W. Sullivan’s and Lady N’awlins owner Jake Crocker and business partners Hayden Fisher and Will Dickerson, has invested $25,000 into a Volkswagen Jetta that will run on the used kitchen grease from Crocker’s restaurants and will be based at the corner of Main Street and Stafford Avenue.
“It just makes more sense logistically to run it down here,” Crocker said. “We’re Richmond guys. We like it down here, and we have three businesses right in that area.”
Crocker
Crocker also said the taxi service was moved to Richmond because of disagreements he’s had with the city of Fredericksburg. Crocker thinks the city has unfairly targeted his business as a nuisance because of a high-profile brawl that happened outside of his restaurant. You can read more about that here.
The taxi service is going to start with one vehicle and expand as needed, Crocker said, adding that the company should be up and running in Richmond by the end of the year.
Crocker, who has a background in marketing, said he wanted to use the cab to advertise his other businesses.
“We’ll use the cab to cross-promote the other businesses ? doing things like putting the menus up in the back seat,” he said.
The cab service is going to compete with bioRide, a local taxi company that also runs its vehicles on used cooking oil. You can read more about bioRide here.
A local restaurateur and barkeep is launching a biodiesel taxi service in Richmond – not Fredericksburg, as he originally planned.
TurnUp Taxi, an enterprise run by F.W. Sullivan’s and Lady N’awlins owner Jake Crocker and business partners Hayden Fisher and Will Dickerson, has invested $25,000 into a Volkswagen Jetta that will run on the used kitchen grease from Crocker’s restaurants and will be based at the corner of Main Street and Stafford Avenue.
“It just makes more sense logistically to run it down here,” Crocker said. “We’re Richmond guys. We like it down here, and we have three businesses right in that area.”
Crocker
Crocker also said the taxi service was moved to Richmond because of disagreements he’s had with the city of Fredericksburg. Crocker thinks the city has unfairly targeted his business as a nuisance because of a high-profile brawl that happened outside of his restaurant. You can read more about that here.
The taxi service is going to start with one vehicle and expand as needed, Crocker said, adding that the company should be up and running in Richmond by the end of the year.
Crocker, who has a background in marketing, said he wanted to use the cab to advertise his other businesses.
“We’ll use the cab to cross-promote the other businesses ? doing things like putting the menus up in the back seat,” he said.
The cab service is going to compete with bioRide, a local taxi company that also runs its vehicles on used cooking oil. You can read more about bioRide here.