Work continues on American Tap Room, which is set to open in October. (Photos by Michael Schwartz)
Another out-of-town restaurant chain wants to test its luck at Willow Lawn.
Federal Realty Investment Trust, the Maryland owner of the West End shopping center, in August signed on a third tenant to fill out what is becoming a 17,000-square-foot restaurant row.
Zoes Kitchen will build a 3,400-square-foot restaurant on the ground floor of the West Tower building facing Willow Lawn drive.
Zoes Kitchen’s planned location.
The Alabama-based Mediterranean chain will join American Tap Room and Travinia Italian Kitchen & Wine Bar in the West Tower building.
Robin McBride, vice president of the mid-Atlantic region for Federal Realty, said the additions are a continuation of the “de-malling” of the 441,000-square-foot center.
“We’ve always been a strong daytime destination,” McBride said. “Part of our strategy was to make sure we added a dining component that increased the usability of the shopping center and had a nighttime draw.”
Federal Realty spent $9 million renovating Willow Lawn, converting it from a largely indoor mall to the more fashionable outdoor shopping layout. That project was completed in 2012.
All three of the new tenants are out-of-town restaurant chains planting their first flags in the Richmond market. They’ll each have outdoor seating.
Northern Virginia-based American Tap Room has been working on its 6,500-square-foot space. It’s scheduled to open in October, Federal Realty said. It had initially planned a spring opening. Richmond will be its fifth location.
Travinia signed a lease in June for 7,100 square foot. It’s expected to open in spring 2014, McBride said. It will be the fourth Virginia location for the wine bar and its 12th overall.
Zoes is set to open in late 2014, McBride said.
The arrival of the new tenants follows the departure this year of locally based Padow’s Hams & Deli from its longtime spot in Willow Lawn. Padow’s had fallen behind on its rent to Federal Realty and in March vacated its spacious storefront, which remains vacant.
McBride said the influx of out-of-town brands does not eliminate the potential for more locally based tenants.
“We like to have a nice mix,” she said. “We’ll continue to have that mix going forward.”
Travinia Italian Kitchen & Wine Bar is aiming to open in spring.
Work continues on American Tap Room, which is set to open in October. (Photos by Michael Schwartz)
Another out-of-town restaurant chain wants to test its luck at Willow Lawn.
Federal Realty Investment Trust, the Maryland owner of the West End shopping center, in August signed on a third tenant to fill out what is becoming a 17,000-square-foot restaurant row.
Zoes Kitchen will build a 3,400-square-foot restaurant on the ground floor of the West Tower building facing Willow Lawn drive.
Zoes Kitchen’s planned location.
The Alabama-based Mediterranean chain will join American Tap Room and Travinia Italian Kitchen & Wine Bar in the West Tower building.
Robin McBride, vice president of the mid-Atlantic region for Federal Realty, said the additions are a continuation of the “de-malling” of the 441,000-square-foot center.
“We’ve always been a strong daytime destination,” McBride said. “Part of our strategy was to make sure we added a dining component that increased the usability of the shopping center and had a nighttime draw.”
Federal Realty spent $9 million renovating Willow Lawn, converting it from a largely indoor mall to the more fashionable outdoor shopping layout. That project was completed in 2012.
All three of the new tenants are out-of-town restaurant chains planting their first flags in the Richmond market. They’ll each have outdoor seating.
Northern Virginia-based American Tap Room has been working on its 6,500-square-foot space. It’s scheduled to open in October, Federal Realty said. It had initially planned a spring opening. Richmond will be its fifth location.
Travinia signed a lease in June for 7,100 square foot. It’s expected to open in spring 2014, McBride said. It will be the fourth Virginia location for the wine bar and its 12th overall.
Zoes is set to open in late 2014, McBride said.
The arrival of the new tenants follows the departure this year of locally based Padow’s Hams & Deli from its longtime spot in Willow Lawn. Padow’s had fallen behind on its rent to Federal Realty and in March vacated its spacious storefront, which remains vacant.
McBride said the influx of out-of-town brands does not eliminate the potential for more locally based tenants.
“We like to have a nice mix,” she said. “We’ll continue to have that mix going forward.”
Travinia Italian Kitchen & Wine Bar is aiming to open in spring.