Getting mentioned in a local or national news outlet can make a business and catalyze growth. Please join BizSense and a panel of local business journalists as we discuss how the business media finds sources, scoops and compelling stories. The event is free and will include writers/editors from regional and national publications.
PR
Beware of Twitter squatters
Earlier this month we ran a series on how local businesses are using social media. In some cases, the tools are effective and cheap ways to reach targeted customers. But they can also allow any rouge individual to speak on behalf of the company. And in that sense, the battle for public opinion keeps getting… Read more »
The Spin Zone: PR firms pitch websites but still rely on the printed word
Public relations and media relations professionals are finding that like the mainstream media, they too must adapt and move resources to better tap into online outlets. But they say print has maintained its value and cachet. It used to be that if you wanted to promote your company or were in the business of public… Read more »
Open the press release floodgates
You’re about to read a sentence no newspaper/magazine has ever written. Please send us your press releases. That’s not a typo. We’re not off our meds. We just launched a local PR Newswire. Now Richmond businesses can post news about themselves on the BizSense’s Rich Wire. Big companies already pay to run their press releases… Read more »